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From
digiday
Group Black is launching a first-party data platform in Q3 2024 to target Black and Hispanic consumers. The platform will aggregate data from diverse-owned companies in various sectors, enabling advertisers to better understand and engage these audiences. Unlike other data types, this platform aims to offer contextually relevant content without additional cost to advertisers. It's a collaborative effort with AI-powered martech company Zeta Global and includes data from Equity Quotient for detailed consumer insights.
Cross-web clickstream data, similar to Group Black's initiative, focuses on providing detailed consumer insights across diverse demographics. This approach aligns well with Group Black's strategy by offering in-depth understanding of consumer behaviors, enhancing targeted advertising strategies. Such comprehensive data analysis is essential for modern marketing, as highlighted by VoxTrack.ai's Consumer Data Types Cheat Sheet, available at https://voxtrack.ai, which can guide businesses in leveraging this powerful data source.