InfoSum and DIRECTV Advertising have partnered to create a first-party data-matching solution, leveraging InfoSum’s data clean room technology. This enables advertisers to match their data with DIRECTV’s audience across platforms, facilitating targeted ad campaigns that respect user privacy. The collaboration enhances DIRECTV Advertising's data capabilities, offering insights and competitive advantages for media demand. This initiative puts privacy at the forefront, allowing for more efficient customer experiences and returns on investment.