New Privacy Proposal Drafted In California That Restricts Tech Companies From Using First-Party Data For Ads | Digital Information World | The Marteq Alert | Scoop.it

The goal to prevent tech giants from utilizing users’ personal data for the sake of advertising was recently drafted by a leading privacy regulator in Florida.

The latest regulations were put out by the top privacy protection agency in California as a potential idea that continues to be floated around. This was an integral part of a giant package of limitations that stopped firms from using their respective algorithms that could be made use of for putting together advertising profiles.

Such draft rules would prevent firms from gathering personal data of the different users that hail between the 13 to 15 year age bracket that’s reserved for gathering personal data of various individuals without putting in consent about the matter.

The arrival of such a proposal seems to be unclear in terms of what exactly is being offered and if it would enable those who are older and are adults and therefore can step out of the likes of profiling. However, the agency did mention how such proposals are designed to entail such requirements.