The article discusses why Discord is an effective platform for launching AI applications, specifically focusing on text-based interfaces like Midjourney. Discord's text interface is ideal for simple command-based interactions, crucial for AI apps that generate images, videos, and audio. The platform's virality and low friction, due to its widespread use among developers and free hosting, make it an attractive choice. However, there are risks, such as platform dependency and limitations in accommodating multi-modal AI in a text-first interface.