A variety of sweeping trends constantly shapes tech provider business, including Generative AI, economic uncertainty and evolving B2B customer demands. Tech providers face more options and questions than ever: How do you retain your customers? How do you attract more new buyers? Where do you place your genAI bets? What is the future of IT services? Which go-to-market strategies are best? How do you drive usage and create enthusiastic advocates for your products? Join this free webinar as a panel of Gartner experts helps you to overcome the obstacles holding your organization back and reignite its growth engines. Find out how Gartner can assist you in ensuring that your technology investments translate into customer value.

• Identify the key topics for product leaders, tech marketers and tech executives
• Know the top trends that tech providers must respond to in 2024
• Get real-life examples to help ensure your technology investments translate to value