The Smart Insights article explains how to structure a Go-To-Market (GTM) strategy plan, highlighting its importance for product launches and market entries. It details essential sections such as goals, product proposition, sales strategy, branding, target audience, and launch plan. The article differentiates GTM plans from other marketing and business plans, emphasizing their short-term, detailed nature and focus on new product introductions. It concludes with advice on implementing a structured marketing plan using their template, tailored for small businesses and startups.

 

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