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It’s (still) the year of profitable growth: Here’s how to go-to-market | Sifted

It’s (still) the year of profitable growth: Here’s how to go-to-market | Sifted | The GTM Alert | Scoop.it

The article discusses key strategies for startups to develop a go-to-market plan that focuses on profitability, emphasizing the importance of presenting clear performance metrics, reducing customer acquisition costs, making data-driven product decisions, experimenting with pricing early, and crafting effective product messaging. These strategies are crucial for navigating current economic constraints and pressures from investors for delivering results.

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For B2B marketing leaders, this article underscores the critical need for a balanced approach between growth and profitability, the value of data in guiding product development, and the significance of pricing and messaging in GTM strategies.

 

Recognized as a top MarTech Influencer, Joemktg brings a wealth of experience crafting and executing product launches, lead gen, and go-to-market strategies designed to drive revenue. See our profile on UpWork: https://www.upwork.com/freelancers/joemktg.

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Tips For Elevating Your Next Go-To-Market Strategy (+ Free Templates)

"Join us on an epic journey as we unravel the secrets of creating a jaw-dropping Go-To Market strategy that will skyrocket your success! 

No more aimless marketing or product launches that fall flat. We're here to guide you, step by step, through the art of crafting an impact-packed strategy that speaks directly to your audience. From defining your market to nailing down customer segments, and from creating compelling messages to choosing the perfect channels – we've got the whole enchilada covered!

Whether you're a seasoned marketing maven looking to elevate your strategy or a fresh-faced business owner in need of some fundamental GTM wisdom, this video is your go-to source for acquiring the skills that will take your product or service from zero to hero!"

 

Recognized as a top MarTech Influencer (ranked #3 by Onalytica), Joemktg brings a wealth of experience crafting and executing marketing, lead gen and go-to-market strategies designed to drive revenue. See our profile on UpWork: https://www.upwork.com/freelancers/~01a2acbcab42a2e1dd?viewMode=1&s=1017484851352698974

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[Go-to-Market] A Playbook for Winning User Hearts with Strategic Deliveries | by Ni Nyoman Wahyuni Indraswari 

Strategic deliveries in product management emphasize creativity and understanding to exceed user expectations and leave a positive impact. The goal is to win users' hearts by forming an emotional connection, going beyond just meeting functional needs. Strategies include market segmentation based on emotional triggers, crafting compelling brand messaging, and implementing emotional design in product presentation. Additionally, targeted content marketing and interactive launch experiences are key, along with continuous monitoring and adaptation of strategies to maintain emotional resonance with users.

 

Recognized as a top MarTech Influencer (ranked #3 by Onalytica), Joemktg brings a wealth of experience crafting and executing marketing, lead gen, and go-to-market strategies designed to drive revenue. See our profile on UpWork: UpWork Profile.

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