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The Demandbase article discusses the relationship between B2B sales performance and the usage of go-to-market (GTM) platforms. It highlights the importance of aligning sales and marketing efforts and how GTM platforms like Demandbase One™ can improve sales outcomes. The article suggests that active use of GTM platforms correlates with more successful deal closures. It provides a five-step approach for sales teams to analyze and improve their use of GTM platforms, emphasizing data utilization and team engagement to enhance sales performance.
For B2B marketing leaders, this article reaffirms the critical role of GTM platforms in aligning sales and marketing efforts. It underscores the importance of data-driven strategies and active platform engagement in driving sales success.
Recognized as a top MarTech Influencer, Joemktg brings a wealth of experience crafting and executing product launches, lead gen, and go-to-market strategies designed to drive revenue. See our profile on UpWork: UpWork Profile.