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Kathy Doucette, COO and CFO of Proposify, discusses blending finance with strategy for go-to-market (GTM) efficiency. She emphasizes cross-departmental collaboration, data-driven approaches, and testing new marketing channels. Doucette advocates for balancing ambition with realism, setting realistic timeframes for evaluation, and understanding the importance of sales and finance alignment in planning. Her insights underline the need for holistic strategies that harmonize short-term actions with long-term objectives.
For B2B marketing leaders, the article underscores the significance of strategic alignment across departments and the value of data-driven decision-making. Doucette's approach to integrating finance and strategy provides a comprehensive perspective that is vital for efficient GTM planning. Her emphasis on collaboration and practicality resonates strongly, especially in a dynamic market landscape.
Recognized as a top MarTech Influencer, Joemktg brings a wealth of experience crafting and executing product launches, lead gen and go-to-market strategies designed to drive revenue. See our profile on UpWork: UpWork Profile.