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Zoe Black, VP of Strategic Marketing @ Vimeo, walks you through Vimeo's go-to-market playbook for interactive video, a sales-assisted product offering. Zoe will take you through the background story of Vimeo's interactivity launch, and then focus on the blueprint of their go-to-market strategy for the new feature, including: - Defining the problem and Industry Context - Outlining the Competitive Landscape and Right to Win - Detailing Target Personas - Key Messaging Pillars and Proof Points - Pricing and Packaging - Goals
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The GTM Alert
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If you need an excellent GTM case study to absorb, this is it. Highly recommended.
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Recognized as a top MarTech Influencer, Joemktg brings a wealth of experience crafting and executing product launches, lead gen, and go-to-market strategies designed to drive revenue. See our profile on UpWork: https://www.upwork.com/freelancers/joemktg.