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The article from Agility PR Solutions outlines the integration of public relations (PR) and technology in go-to-market (GTM) strategies for product launches. It discusses the crucial elements of building a pre-launch strategy, enhancing user experience, using social media effectively, and measuring market entry impact. The guide emphasizes the importance of combining traditional PR methods with modern technological tools to create a successful GTM strategy.
The article provides a holistic view of integrating PR and technology in GTM strategies, which is highly beneficial for B2B marketing leaders. It highlights the need for a well-rounded approach to ensure a successful product launch.
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Recognized as a top MarTech Influencer, Joemktg brings a wealth of experience crafting and executing product launches, lead gen, and go-to-market strategies designed to drive revenue. See our profile on UpWork: https://www.upwork.com/freelancers/joemktg.