The founders of Pilot emphasize the importance of choosing a large market for building a long-lasting company. They stress solving a problem that customers actually want to be solved, illustrated by their decision to pair software with human service in Pilot. Additionally, they highlight the advantage of developing a product that naturally extends into other areas, allowing for organic growth and new opportunities.
This article offers valuable insights for B2B marketing leaders, particularly in understanding market demands, customer-centric product development, and strategic business growth.
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