In the realm of B2B startups, 11 key Go-To-Market (GTM) metrics are crucial for success. These include Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), Lead Conversion Rate, Average Revenue Per Account (ARPA), and Churn Rate. Other important metrics are Net Promoter Score (NPS), Sales Cycle Length, Market Penetration Rate, Product Qualification Rate, Revenue Growth Rate, and Return on Marketing Investment (ROMI). Monitoring these metrics provides insights into market penetration, customer acquisition, and overall business performance, guiding startups towards strategic growth and market dominance.

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