The GTM Alert
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Discord and AI GTM | Matt Rickard

The article discusses why Discord is an effective platform for launching AI applications, specifically focusing on text-based interfaces like Midjourney. Discord's text interface is ideal for simple command-based interactions, crucial for AI apps that generate images, videos, and audio. The platform's virality and low friction, due to its widespread use among developers and free hosting, make it an attractive choice. However, there are risks, such as platform dependency and limitations in accommodating multi-modal AI in a text-first interface.

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This article highlights the importance of choosing the right platform for product launches. Discord's unique features, like text-based interaction and community-driven virality, offer valuable lessons in user engagement and platform selection.

 

Recognized as a top MarTech Influencer, Joemktg brings a wealth of experience crafting and executing product launches, lead gen, and go-to-market strategies designed to drive revenue. See our profile on UpWork: UpWork Profile.

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Case study on a successful AI product GTM strategy! | by Madhumita Mantri

FeastAI distinguishes itself in the food delivery market by offering AI-powered, personalized meal suggestions. Key strategies include building trust through user engagement and social media, forming partnerships with local restaurants and nutrition experts, and maintaining transparency about their AI technology and data security. This approach has led to significant market presence, user appreciation for customized meal recommendations, and recognition for innovative AI application in food services.

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For B2B marketing leaders, FeastAI's approach illustrates the importance of customer engagement, strategic partnerships, and transparency in technology-based services. Their success story emphasizes the value of user-centric strategies and collaboration in creating a unique market position.

 

Recognized as a top MarTech Influencer, Joemktg brings a wealth of experience crafting and executing product launches, lead gen and go-to-market strategies designed to drive revenue. See our profile on UpWork: UpWork Profile.

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Breaking Barriers: Drive Faster Go-to-Market, More Revenue, and Growth: Tech Growth & Innovation Preview | Gartner Webinars

A variety of sweeping trends constantly shapes tech provider business, including Generative AI, economic uncertainty and evolving B2B customer demands. Tech providers face more options and questions than ever: How do you retain your customers? How do you attract more new buyers? Where do you place your genAI bets? What is the future of IT services? Which go-to-market strategies are best? How do you drive usage and create enthusiastic advocates for your products? Join this free webinar as a panel of Gartner experts helps you to overcome the obstacles holding your organization back and reignite its growth engines. Find out how Gartner can assist you in ensuring that your technology investments translate into customer value.

  • Identify the key topics for product leaders, tech marketers and tech executives
  • Know the top trends that tech providers must respond to in 2024
  • Get real-life examples to help ensure your technology investments translate to value
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It's a free webinar behind a reg form.

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