LAB LUXURY and RETAIL ® : MARKETING & COMMUNICATION : Retail - Expérience Client - Luxe - Digital in Store - Future of Retail - Commerce Connecté - Omnicanal - Social Marketing - Influence - Réseaux Sociaux -Transformation Digitale

This year, Harrods took the whimsical root with a Christmas mouse, Chanel looked toward the past, Jaguar highlighted British villains and Lexus put acrobats in motion. The various films released by luxury brands captivated consumers’ attentions and sought to add a little more creativity to marketing campaigns.