LAB LUXURY and RETAIL ® : MARKETING & COMMUNICATION : Retail - Expérience Client - Luxe - Digital in Store - Future of Retail - Commerce Connecté - Omnicanal - Social Marketing - Influence - Réseaux Sociaux -Transformation Digitale

Reflecting changing consumer behaviour, Burberry continued to blur the lines between the physical and digital (or offline and online) to enable customers to interact with the brand however they choose,” the statement said. That was reflected in the fact that orders taken on iPads in store accounted for more than a quarter (25%) of total digital sales, up from 15% last time, even while in-store footfall was weak