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Luxury department stores use fashion bloggers to attract consumers
Jérôme MONANGE:
Are you interested in luxury trends, in luxury retail and digital evolution ? Be aware and join us in our professional group :
LAB LUXURY and RETAIL 2025 : http://goo.gl/9u19bM ;
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Jérôme MONANGE
Marketing/Cross Canal & Retail/Shopper/Luxe & Communication/Veille
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@JeromeMONANGE
Karim Bouhajeb's curator insight,
February 23, 2015 1:12 PM
Department store chains are increasingly partnering with fashion bloggers to promote new initiatives and publicize their stores.
Fashion bloggers often have a large degree of influence and many followers, making them the ideal spokespeople for high profile marketing campaigns and events.
Tag Heuer gains viral attention from video campaign -
Jérôme MONANGE:
Discover and join us in LAB LUXURY and RETAIL 2025 : http://goo.gl/9u19bM
Jérôme MONANGE ;
Marketing/Cross Channel & Retail/Shopper/Luxury & Communication/Veille
www.tikimee.com/jerome-monange
@JeromeMONANGE
LAB RETAIL 2025 : http://goo.gl/xnxXTI
Karim Bouhajeb's curator insight,
October 20, 2014 5:25 PM
Swiss watchmaker Tag Heuer’s “Don’t Crash Under Pressure” video is achieving viral results in the five weeks it has been released. A successful video is not always dependant on the view count, but when the amount of times watched is significant it can bring tremendous attention to a brand.
