Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
Leading retailers aren't wasting any time in ensuring they have the technology and processes in place to enable the seamless shopping experience that today's consumers demand.
Présentation au Salon E-commerce Paris 2013 - Du multi-canal à l'omniretail - Le cross-canal modifie les modes de consommation - Qui est le cross-canal shoppe
Le multi-canal est mort, vive l'omnicanal !
A la découverte du cross-canal shopper, cet être bizarre qui nous ressemble tant et qui veut une expérience d'achat sans couture, qu'il passe du site e-commerce au magasin , ou du magasin au site internet, ( en passant ou non par le mobile ) pour acheter son produit .
Jérôme MONANGE ; Administrateur LAB RETAIL 2025
Strategic Marketing Manager & Retail & Shopper & Omni-Canal
http://www.linkedin.com/groups?home=&gid=4867620&trk=anet_ug_hm
Une présentation très complète sur le phénomène de la révolution du commerce en silo au "cross-canal", comprenant des chiffres clés sur la consommation connectée et des case studies intéressantes.
> "Le commerce connecté renvoie à une évolution du "multicanal", le "cross-canal". Chaque silo contribue à améliorer la performance de l'autre, entre point de vente, site e-commerce, commande téléphonique etc."
Présentation au Salon E-commerce Paris 2013 - Du multi-canal à l'omniretail - Le cross-canal modifie les modes de consommation - Qui est le cross-canal shoppe
Bon résumé.
Pour ceux qui veulent approfondir, lire "Le paradoxe de la relation client dans le monde digital" : http://www.eyrolles.com/Entreprise/Livre/les-paradoxes-de-la-relation-client-dans-un-monde-digital-9782744064890
Sephora is seeing more consumers turn to their mobile devices and tablets to comparison shop, read reviews and, ultimately, buy their favorite beauty products.
As a result, the retailer has seen a 150 percent growth in mobile shopping. This is of course thanks in large part to the company’s ongoing efforts to streamline its mobile shopping experiences.
The beginning of growth in mobile shopping
Jérôme Monange, LAB RETAIL 2025
http://www.linkedin.com/groups?home=&gid=4867620&trk=anet_ug_hm
For many years now, Sephora has been strengthening its mobile commerce efforts to become one of the initiator in term of Mobile 2 Shop.
“Since Sephora clients are predominantly cross-channel shoppers, we’re always focused on creating new, and improving existing mobile initiatives so we can be where our clients are.”
“We streamlined the updated app to feature four main functions that our clients use Sephora to Go for: to shop, to access their loyalty information like past purchases, to find a store that has the product they’re searching for, and to browse fresh beauty industry content.”
"Consumers appreciate the simplicity and easier access that mobile offers present when shopping or browsing for products.They like having the option of using their mobile while at home, on-the-go, or in-store.”
“We’re dispelling the myth that people don’t shop on their mobile, and are excited to continue innovating and testing new initiatives in this space.”
"It is important that marketers continue to rework their mobile offerings to keep up with new technology, as well as their ever-growing tech-savvy consumer base."
Conseil #marketing #communication Expert #Retail
➡️ LabLUXURYandRETAIL ®
Site web ▶️ https://labluxuryandretail.paris/
#luxe #FutureofRetail #CX #phygital #consommation #TransfoNum #SocialMedia @LaBrigadeDuWeb Intervenant INSEEC, ISG, ESLSCA
Top OmniChannel retailers in the US:
1. Nordstrom
2. Apple
3. Macy's
4. Walmart
5. Target
6. Best Buy
Which retailers are Omnichannel Leaders?
According to their peers in RIS, Nordstrom, Apple, Macy's, Walmart, Target and Best Buy are setting best practices in the field of omnichannel retailing.
See the full report here:
http://risnews.edgl.com/retail-research%5COmnichannel-Readiness88776