LAB LUXURY and RETAIL ® : MARKETING & COMMUNICATION : Retail - Expérience Client - Luxe - Digital in Store - Future of Retail - Commerce Connecté - Omnicanal - Social Marketing - Influence - Réseaux Sociaux -Transformation Digitale
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Smart watches, Google Glass, mobile applications and geolocation capabilities led consumers through department stores, cities and fashion shows this year. Mobile devices are changing the way luxury marketers reach consumers, especially as young, affluent individuals engage more frequently with brands.