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Dior launches DiorTV to host branded videos - Multichannel

From www.luxurydaily.com

Karim Bouhajeb's curator insight, July 13, 2014 5:44 AM

French fashion house Christian Dior has extended its social video reach by hosting the brand’s films on a branded site. The use of its own Web site to host videos creates an awareness of the brand and brings consumers directly to the other elements of Dior.