LAB LUXURY and RETAIL ® : MARKETING & COMMUNICATION : Retail - Expérience Client - Luxe - Digital in Store - Future of Retail - Commerce Connecté - Omnicanal - Social Marketing - Influence - Réseaux Sociaux -Transformation Digitale

Yet the department store chain is clinging to the idea that many consumers will want to try on other kinds of apparel, such as bikinis, bras and high-fashion items, before making a purchase. [...] the company is using tech gadgets like tablets to upgrade fitting rooms, leaning on one of the few advantages that brick-and-mortar retailers have over Web-only stores. Macy’s recently revamped its fitting rooms in the women’s swimsuit and athletic department at its store in Manhattan Beach (Los Ange