LAB LUXURY and RETAIL ® : MARKETING & COMMUNICATION : Retail - Expérience Client - Luxe - Digital in Store - Future of Retail - Commerce Connecté - Omnicanal - Social Marketing - Influence - Réseaux Sociaux -Transformation Digitale

Beauty apps are becoming increasingly popular in line with the huge growth rate in shopping from mobile devices, but according to the latest report from Kline Group, these apps could be used more by brands to establish all-important differentiation. As the market for online cosmetics continues to return healthy growth rates, beauty marketers could still be extending their digital reach further by tapping into apps to promote brands, new research says. Titled Going Digital: Who’s Who in the World of Beauty Apps, the report highlights some of the most influential apps on the market and how they are impacting consumer patterns, particularly in the color cosmetics category.