LAB LUXURY and RETAIL ® : MARKETING & COMMUNICATION : Retail - Expérience Client - Luxe - Digital in Store - Future of Retail - Commerce Connecté - Omnicanal - Social Marketing - Influence - Réseaux Sociaux -Transformation Digitale
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LAB LUXURY and RETAIL ® : MARKETING & COMMUNICATION : Retail - Expérience Client - Luxe - Digital in Store - Future of Retail - Commerce Connecté - Omnicanal - Social Marketing - Influence - Réseaux Sociaux -Transformation Digitale

BEACONS: Are they future of retail and m-commerce ?

From www.businessinsider.com

What they are, how they work, and why Apple's Beacon technology is ahead of the pack . 

Jérôme MONANGE:

All you want to know about BEACON 

Beacons are already emerging as a factor in retail , in payment ...

Consumers seem receptive to beacons as a way to enhance their in-store shopping experience ...

Jérôme MONANGE ; Management et Communication LAB RETAIL 2025 

Marketing et Communication & Retail Conseil et Cross Canal & Shopper Expert

http://www.linkedin.com/groups?home=&gid=4867620&trk=anet_ug_hm ;
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Etats-Unis : Apple active iBeacon dans ses magasins

From ooh-tv.fr

http://www.youtube.com/watch?v=QuWTplhZamU Apple a rendu compatibles 254 de ses magasins US avec sa technologie iBeacon. Ces derniers ont été équipés de ba
Jérôme MONANGE:

M-Commerce façon Apple, via iBeacon , géofencing et messages personnalisés à destination des clients de la marque dans ses 254 points de vente aux US , bientôt en France ? ...

 

Jérôme MONANGE ; Management et Communication LAB RETAIL 2025Marketing Project Manager & Retail & Shopper & Omnicanal  http://www.linkedin.com/groups?home=&gid=4867620&trk=anet_ug_hm
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Is iBeacon ready for prime time retail? Three key considerations

From venturebeat.com

"any mobile app could be designed to pick up a retailer’s location broadcast, including apps developed by competitors or unscrupulous third party developers. These apps could use that broadcast information to locate and track a user, possibly without their permission."

Jérôme MONANGE:

I believe that in-store beacons will radically change the shopping experience by enabling retailers to deliver personalized offers and content precisely when the shopper is most engaged and ready to spend.

 

Jérôme MONANGE ; Management et Communication LAB RETAIL 2025
Marketing Project Manager & Retail & Shopper & Omni-Canal

http://www.linkedin.com/groups?home=&gid=4867620&trk=anet_ug_hm

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Cecile Morel's curator insight, December 1, 2013 4:09 PM

iBeacon is a cool technology but lots to learn and test before full stream. App discovery will remain the very first step. Can also wonder if consumers dont want to stay in command and act when they feel like it. So many exciting things to exprience in-store.
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iBeacon : le NFC d’Apple façon geofencing pour le lèche-vitrines chez Macy’s

From www.journaldugeek.com

Apple a décidé de la jouer perso en ce qui concerne les système de géo-localisation couplés à des offres commerciales. Jusqu’à présent, le NFC faisait figure de
Jérôme MONANGE:

Apple ne jouera pas le NFC et développe son propre système baptisé iBeacon . Macy's teste ce nouveau dispositif qui permet notamment au client grâce à une application spécifique sur son smartphone , d'être prévenu d'offres spéciales  (basées aussi sur la personnalisation ), alors qu'il passe  à proximité des magasins 

 

Jérôme MONANGE ; Management et Communication LAB RETAIL 2025Marketing Project Manager & Retail & Shopper & Omni-Canal  http://www.linkedin.com/groups?home=&gid=4867620&trk=anet_ug_hm ;
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This topic is curated by Jérôme MONANGE

Conseil #marketing #communication Expert #Retail
➡️ LabLUXURYandRETAIL ®
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#luxe #FutureofRetail #CX #phygital #consommation #TransfoNum #SocialMedia @LaBrigadeDuWeb Intervenant INSEEC, ISG, ESLSCA

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