Ralph Lauren connects shoppers through mobile with iconic Harrods window display
Ralph Lauren has taken over the 15 window displays at Harrods on London’s Brompton Road to support the launch of its Polo Ralph Lauren line using mobile proximity technology.
To mark the designer’s expansion to now include Polo for women, Ralph Lauren called upon Harrods’ previous experience in digital marketing. The brand is striving to connect with shoppers via their smartphones by offering exclusive and interactive content as well as an out of hours’ opportunity to enrich their luxury shopping experience.
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LAB LUXURY and RETAIL 2025 : http://goo.gl/9u19bM
Jérôme MONANGE ;
Marketing/Cross Canal & Retail/Shopper/Luxe & Communication/Veille
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