How to give the $20 billion search ad industry a kick in the pants | Technology in Business Today | Scoop.it
From venturebeat.com - July 17, 2013 12:42 PM
Murthy Nukala is CEO and founder of Adchemy.
Search continues to be the dominant digital ad spending format with U.S. marketers expected to invest nearly $20 billion in paid search campaigns this year, according to eMarketer.