Startups and Entrepreneurship

A product has a core user experience–i.e. the reason the product exists–and it fulfills a need or solves a problem people have. By that, it becomes meaningful and provides value.

 

If the problem is non-existent, or the solution doesn’t fit the problem, the product becomes meaningless and people won’t use it. Wrong solutions can be fixed, but non-existent problems can’t be changed at all.

 

So, how can we be sure to tackle a real problem? We can never be 100% sure, but we can minimize the risk by observing and talking to people.

 

What is a vision, exactly? Product vision is where you want to take your product and why that is important. Knowing this helps you make the right decisions for your product. You cannot build anything great without knowing why you are building it.

 

Many of you are working on products do not a lot of clarity about the why.

 

Maybe the vision is ever-changing, painfully vague, or simply nonexistent.

 

Maybe leaders are so focused on the nuts and bolts of the product that they do not have mental space to think at a more strategic level.

 

Or maybe you work in a company where there are conflicting strategies depending on where you operate in the business.

 

How can you tell? Here are the signs there is no clear vision for your product:

 

read this excellent piece on the Ah blog: https://blog.aha.io/product-vision-statement/