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$10,000 With These 5 Content Marketing Tricks For Startups

$10,000 With These 5 Content Marketing Tricks For Startups | Startup Revolution | Scoop.it
The founder of iDoneThis shares his top tips for amping up your startup's content-marketing strategy.
Martin (Marty) Smith's insight:

Startups often forget about content marketing. All attention is on the widget. Problem is if no one knows about your widget it is a tree falling the forest with no one there to hear it. Here are 5 content marketing secrets that are focused on making money now from content marketing. 

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25 Enterprise Startups To Bet Your Career On

25 Enterprise Startups To Bet Your Career On | Startup Revolution | Scoop.it
At these startups, you could get rich—and have fun along the way.
Martin (Marty) Smith's insight:

Several very cool companies I've never heard of in this ist from Business Insider. What about you? Do you know cool startups to bet a career on?

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Cool Market Place For Writers and Those Who Need Them [Marty Friend]

Cool Market Place For Writers and Those Who Need Them [Marty Friend] | Startup Revolution | Scoop.it
Sign up for WriterAccess and satisfy your content needs. Our content marketplace connects clients with freelance writers via the cloud. Call us at 617-227-8800!
Martin (Marty) Smith's insight:

Cool writer marketplace created by my friend Byron White. Byron is a brilliant entrepreneur who literal wrote the book on how to write BOTH for search engine spiders and to engage an audience.

WriterAccess points out the power of platforms over websites. I spoke with Byron today to catch up and he emphasized how much more powerful creating a market place has been. Helps to have a great programmer who gets it too as Byron does. 

Content is king. No matter how much content you are creating it isn't enough. My recommendation would be to supplement any Internet marketing teams output with writers who know about "stop words" and great headlines. 

Find them at my friend Byron's WriterAccess. Oh, and if you are a writer use WriterAccess to find clients who, as Byron just told me on the phone, "Focus on the writing". 

Marty  

Tagmotion's curator insight, January 25, 2013 4:18 PM

Note to self: this oould be a good place to find writers with a penchant for video who would value a new, non-linear way to present stories in video.

Martin (Marty) Smith's comment, January 31, 2013 5:11 PM
Agree!
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Clothing Startup Everlane Rocks A NYC Pop-Up Store, Now Has 400,000 Subscribers

Clothing Startup Everlane Rocks A NYC Pop-Up Store, Now Has 400,000  Subscribers | Startup Revolution | Scoop.it
Clothing Startup Everlane Opens A Pop-Up Store In New York, Now Has 400000 ...TechCrunchClothing startup Everlane has opened a pop-up store in New York for the holidays.
Martin (Marty) Smith's insight:

Everlane is rockig retailing at its core. By treating its customers as "members", using technology to suppot WOW customer service and controlingth means of production Everlane is creating a fun experience and loyal customers.

I admire them for going black on Black Friday. They put a simple page with white type on black statign why they were opting out of Black Friday madness. Well done and probably generated millions in free PR.

Everlane looks reading to rock.  

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CEO As Chief Editor and Curator - Jack Dorsey ScentTrail Marketing [VIDEO]

CEO As Chief Editor and Curator - Jack Dorsey ScentTrail Marketing [VIDEO] | Startup Revolution | Scoop.it
Square CEO Jack Dorsey On Being Editor and Curator In Chief [VIDEO]
Martin (Marty) Smith's insight:

Great 4 mimute video here every startup should watch as Square's CEO Jack Dorsey explains how he "edits" and "curates" his businesses for success. 

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Attack of Shark Boy - How Damien Hirst Changed The Art World And Why Art.sy May NOT

Attack of Shark Boy - How Damien Hirst Changed The Art World And Why Art.sy May NOT | Startup Revolution | Scoop.it
Click here to edit the content...
Martin (Marty) Smith's insight:

Joined the startup Art.sy today and love the butter smooth UI, glossy presentation of the art ad power of their search engine. Don't like their weakness in street art, no public facing profile to share here and on other social nets, no ways to make collections I can share (i.e. Spotify for visual art) and the closed loop feel of the site (very 2010). 

Art.sy may be a B2B play for galleries. If so I don't understand. Apparently someone didn't read ScentTrail Marketing :) since I declared the gallery system dead and gone after Damien Hirst's masterful auction in 2010. 

Rereading Attack of the Shark Boy I'd forgot how much fun it was to write. Check out Art.sy. You can use one of my 15 invitations: http://art.sy/d367ov 

Tell me if you find it as limiting as I do.  

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50 Ways To Leave Your Lover - Killing Facebook | TechCrunch

50 Ways To Leave Your Lover - Killing Facebook | TechCrunch | Startup Revolution | Scoop.it
Two years ago I wrote a post entitled "Can Anything Stop The Facebook Juggernaut?" in which I marvelled at the fact that Facebook was then worth a whopping $35 billion, according to Second Market.
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Tell Stories, Share Topics, Make Impact with Startup UtellsStory.com

Tell Stories, Share Topics, Make Impact with Startup UtellsStory.com | Startup Revolution | Scoop.it
A multimedia storytelling and sharing community.
Martin (Marty) Smith's insight:

New multimedia storytelling tool looks like Pinterest for storytelling.

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Why High School Never Really Ends: Startup Lessons In Rubble of a Collapsed Deal

Why High School Never Really Ends: Startup Lessons In Rubble of a Collapsed Deal | Startup Revolution | Scoop.it
Goldman Sachs's victory in a legal dispute over its role as the adviser in the sale of Dragon Systems offers some valuable insight for deal makers, like understanding the duties of the banker.
Martin (Marty) Smith's insight:

Fascinating recounting of a collapsed deal and the hard won lessons it would be nice to learn from and not repeat (good luck with that btw :). When I read a story like this it is one more reminder that high school, the land of egos and exclusions, never really ends. 

Remember what Eckhart Tolle teaches: Whatever Is Happening Is Exactly What Is SUPPOSED To Be Happening.  

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Piccsy Investor Pitchdeck [Infographic]

Piccsy Investor Pitchdeck [Infographic] | Startup Revolution | Scoop.it
Detailed information about Piccsy for investors.
Martin (Marty) Smith's insight:

Great Startup Investor infographic. Great way to take investor through a cool product and how it is scaling ahead of plan.

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Has ZenDeals Solved the Biggest Problem With Online Coupons? Maybe

Has ZenDeals Solved the Biggest Problem With Online Coupons? Maybe | Startup Revolution | Scoop.it
ZenDeals uses patent-pending technology to verify online coupon codes so consumers don't end up wasting time trying to redeem outdated or fake offers.
Martin (Marty) Smith's insight:

Ever try to redeem a GoDaddy or other popular coupon? I refuse to spend my life chasing coupon codes, but current coupon sites are notoriously out of data. 

Merchants hate this too. They get customer complaints about why people can't get the better deal that is old but still on sites like RetailMeNot and FatWallet. 

Keeping up with deals, deal flow and deal conflict (the battle of two conflicting coupon codes) has been all but impossible causing customer, developer and merchant frustration. ZenDeals to the rescue (it sounds like). If so they will be rich heroes :). 

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Dumbest Excuse SMBs Use to Avoid Blogging

Dumbest Excuse SMBs Use to Avoid Blogging | Startup Revolution | Scoop.it
SMB owners and managers often rattle off myriad excuses about why they don't blog. The worst excuse is not having enough time. Here's why that excuse doesn't fly.
Martin (Marty) Smith's insight:

Working on a piece for startups about how to create content marketing. Content marketing is the new advertising, the new market maker so to NOT blog and curate content across social nets is to give up on having online authority.

How will people BELIEVE, JOIN and GIVE MONEY to things without authority? Answer: They don't. Follow the tips here, my favorite is delaying gratification, and your startup or SMB strategy will be better.

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The Most Successful Startups To Come Out Of TechStars - San Francisco Chronicle

The Most Successful Startups To Come Out Of TechStars - San Francisco Chronicle | Startup Revolution | Scoop.it

These Are The Most Successful Startups To Come Out Of TechStarsSan Francisco ChronicleTechStars invests $18,000 in each startup for a 6% stake right off the bat, and startups can take an optional $100,000 convertible note from a group of investors...

Marty Note
Cool stuff here most of which I've never heard of.  

Martin (Marty) Smith's comment, November 27, 2012 10:11 PM
Thanks Jimi. You ROCK as always. Hope you had a good Thanksgiving. Marty
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Content Marketing For Startups

Content Marketing For Startups | Startup Revolution | Scoop.it

Start up marketing is a complicated science.

Marty Note
If you are a startup and you DON'T have a content strategy you are in trouble. Content about your team, your widget and your progress is what brings in ATTENTION and attention is proxy for advoacy, traffic and money. This article helps explain how startups can create an inbound content marketing strategy. 

I was just at a Startup Conference this week and met many great, inspiring entrepreneurs. Many mobile entrepreneurs seem to believe they don't need a content strategy or Google at all. I think such thinking is a dangerous mistake. Google, a content website and/or a blog are critical to explainging your widget and in creating the tribe needed to support it. Yes I've read the stories about mobile entreprenuers never creating a website and believe those are the exceptions that make the rule.
  

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