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The Social Startup - Triangle Startup Factory Fall 2013 Showcase via Atlantic BT

The Social Startup - Triangle Startup Factory Fall 2013 Showcase via Atlantic BT | Startup Revolution | Scoop.it
From www.atlanticbt.com - November 13, 2013 4:33 PM

Perhaps the most interesting MAJOR conclusion after watching 6 startup presentations and doing a days worth of research into them is The Social Startup needs to be a book!

This summary of yesterday's Triangle Startup Factory Fall 2013 Showcase exposes some major content and social marketing flaws. 

It also summarizes at least two ideas, Christian online gaming from 4Soils.com and client management wth Brevado.com I wish I could invest in. Other solid ideas well trimmed against their inteded targets too. 

Social Startup needs to be a BOOK! or an ebook! 

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Top 10 Startup Revolution Scoops Of All Time

Top 10 Startup Revolution Scoops Of All Time | Startup Revolution | Scoop.it
October 27, 2013 11:34 AM

Top 10 Startups Revolution Scoops of All Time


http://sco.lt/63ybkv Infographic - How Startup Funding Works


http://sco.lt/4yXNnF Blog Post -  Content Marketing, Storytelling & UGS are New SEO


http://sco.lt/7cLniz Infographic - Color of Startups: Infographics For Startups From Pinterest


http://sco.lt/7k20R7 - Blog Post - Learning Business Leadership From Superheroes

http://sco.lt/8EwUrZ - Blog Post & Video- Steve Jobs On How Content Is Truly King


http://sco.lt/5Ssikz - Infographic - Why All Business Is Pesonal @HaggleApp Disrupts Commerce

http://sco.lt/7g7yCX - Infographic - How To Acquire Customers For Your Startup


http://sco.lt/8Hk3qz - Bog Post - Why Should A Startup Have A Social Media Presence


http://sco.lt/6NXF6f - Blog Post - Why Paper.li ROCKS


http://sco.lt/8t6PFx - Blog Post - Five Ways Your Logo Impacts Your Social Media Markeitng



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Richard Platt's curator insight, October 30, 2013 10:42 PM

Interesting stuff, not for regular posting
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Shelter From A Storm: How The Revolution Almost Killed Me A #Startups Warning Story

Shelter From A Storm: How The Revolution Almost Killed Me A #Startups Warning Story | Startup Revolution | Scoop.it
From plus.google.com - October 12, 2013 2:45 PM
Shelter From The Storm: How The Revolution Almost Killed Me
I was drowning. I woke up coughing. Breath was impossible. Cough, Cough, attempt to breathe…
Martin (Marty) Smith's insight:

I believe in sacrifice. For the last year I've put everything into the completion of what I now think of as my triptych:

* Martin's Ride To Cure Cancer (bicycle ride across America Summer of 2010). 
* StoryofCancerStore.org - shop to cure cancer http://www.curecancerstore.org  
* CureCancerStarter.org - corwdfunding cancer research (http://www.curecancerstarter.org) should launch on Monday 10.14 if the creeks don't rise. 

We celebrated last week with an amazing Google+ Hangout on Air and then an invisible hand tried to strangle me last night. The post explains how life should never be taken for granted and tiny things (like flu shots) can create BIG impacts. 

The lesson no to hidden in the story of how an asthma attack almost killed me is don't let your life become so out of balance that such a dramatic reminder is required. 

I believe in the sacrifice too, but sacrificing yourself for the dream your building is moot and a bit goofystupid (says the man who almost died last night from letting his life get out of balance :). 

 So do as I SAY not as I DO :). 

Marty 

 

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LAME - Startups Avoid These 10 Content Marketing Mistakes

LAME - Startups Avoid These 10 Content Marketing Mistakes | Startup Revolution | Scoop.it
From www.steamfeed.com - October 10, 2013 7:51 AM
Some types of content can make your company look really lame. Don't fall into these 10 categories!

Via James Allen
Martin (Marty) Smith's insight:

Startups have special content creation needs. Being in a startup can be a whirlwind that feels overly important and self-referential. Content marketing is very important for startups. The more a startup communicates the higher its chances for success.

If your startup is starting to create content avoid these content marketing mistakes.

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GreatBusinessContent's curator insight, October 11, 2013 5:22 PM

Man, it is so easy to make mistakes when doing content marketing for a small business.  If I had a dollar for every mistake I could have a really nice vacation!  Or maybe cashflow, that would be nice.

 

Anyway, check out the post.
Osku Penttinen's curator insight, October 12, 2013 2:18 PM

Critical knowledge to every web designer and social media developer who creates online content.
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The Social Startup: Social Media & Content Marketing - Atlantic BT

The Social Startup: Social Media & Content Marketing - Atlantic BT | Startup Revolution | Scoop.it
From www.atlanticbt.com - September 24, 2013 9:03 PM
The Social Startup explains how a competent content marketing program coupled with great social support helps startups increase valuations and lower costs.
Martin (Marty) Smith's insight:

I've created four companies and I've spent the last two years DEEP inside of content marketing. Most startups don't think they need social media and content marketing. They are wrong.

This post proves that the OVER, what startups stand to gain, is so much greater than the UNDER, what creating a helpful social media and content marketing engine costs in time and resources that to NOT allocate the 400 hours (or so) a year required is foolish and a tragic waste of opportunity.

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jmwakasege's comment, September 24, 2013 9:23 PM
I'm a start up and i think content marketing is King. People actual now are more interested on what you have to offer as person. Yo product follows.
Brian Yanish - MarketingHits.com's curator insight, September 24, 2013 11:21 PM

I agree  if a startup doesn't use content to talk to their future unknown customers they loss the opportunity to connect on multiple touch points including social media. 


Content also gives the potential buyers a spot to ask questions (comment) which in turn can help a startup improve their products and their message.
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Does Klout Have Enough Clout?

Does Klout Have Enough Clout? | Startup Revolution | Scoop.it
From www.businessinsider.com - September 15, 2013 6:16 AM

A startup hits adolescence.

Marty Note
Great post here about the middle years of a startp. What is life like when the kleig lates are off and the struggle to make money is on in earnest. Growth can be a great or horrible thing.

Klout has now experienced both sides of the growth coin (good and horribale). The question remains - does Klout have enough clout to make it? Jury is out, but I hope so since it is the best tool we have to know if your content is making progress out there in the north forty of the social web.

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GreatBusinessContent's curator insight, September 15, 2013 11:04 AM

If you think you start your small business using the same ideas and systems one year later think again!  A business model needs room and time to mature and grow.  

 

Read this article about Klout - what struck me is what they call the adlolesence stage.
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Steps On How to Acquire Customers For Your Startup [INFOGRAPHIC] |

Steps On How to Acquire Customers For Your Startup [INFOGRAPHIC] | | Startup Revolution | Scoop.it
From ijustdid.org - September 1, 2013 9:07 AM

Step by step guidelines for startups on how to acquire customers.

 

Full image at: http://ijustdid.org/2013/08/customer-acquisition-guide-for-startups/

 

Source: http://onboardly.com/customer-acquisition/the-step-by-step-guide-to-startup-customer-acquisition-infographic/#.UiIpSdJHKo0


Via Gerrit Bes
Martin (Marty) Smith's insight:

Great content marketing infographic for startups. 

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Nadia Christian's curator insight, September 3, 2013 10:21 AM

As a start-up if you aren't sure how to get started acquiring customers, here is a visual to get you going.
Sieg Holle's curator insight, September 7, 2013 5:38 AM

We are going to py this to the test using e-cigarrettes which solves the cancer or anti tpbaccp health agenda 
Thibaut Odeyer's curator insight, November 20, 2014 7:56 AM

Etapes à suivre pour attirer sa clientèle potentielle 
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Living The Dream When You Have No Money

Living The Dream When You Have No Money | Startup Revolution | Scoop.it
From www.freelifepursuit.com - August 21, 2013 10:47 AM
When Cash Is Tight When Pursuing Your Passion - Image Credit : Payday Loans (Flickr) Have you ever love to pursue your dream and follow the path of been on
Martin (Marty) Smith's insight:

Great Money or Your Life Advice
Take it from a cancer survivor to READ and LIVE Mayowa's advice. Among my "life lessons" are many of the examples and truths shared here. Here are a few "hard won" lessons I would add:

* There is ALWAYS enough money.
* You have everything you need NOW (so don't wait).
* When in doubt SIMPLIFY.

* Share, Share and SHARE (good and bad).
* Friends ROCK so cherish, value and reward them.

* Failure happens (don't STOP or SLOW DOWN).
* HUMBLE (works when you have NOTHING or SOMETHING).
* LOVE (life is too short not to love what you do and who you are doing it with).

I've gone broke several times. Right now I'm betting the farm and my 401k for the 4th time (and giving most of my time, energy and money away to learn how to help cure cancer). GIVE until you are desparate and then give some more. Giving when you have NOTHING is the true gift.

You will NOT starve or be homeless. The WORST thing is death and taken from one who stares at the Big C on a regular basis death isn't all its cracked up to be (lol). If you live in fear you don't live.

Don't let the "sing around the fire" sound of my advice deny the hard realities you may face at this moment. Life can be TOUGH and HARD (trust me I know), but put the headphones on and DO SOMETHING even if it the wrong thing.

The world is divided between those who can DO things and those who aspire to do things. As Seth Godin says, "Artists SHIP" so simplify, fail and SHIP (and keep shipping).

If an experience doesn't kill you it makes you stonger and if it does kill you back off a tad (lol). Great advice here, advice I've lived and am living and nothing quickens your heart as much as loving what you do and making a difference. When in doubt HELP PEOPLE and you will never starve :).  

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EZIA's curator insight, August 30, 2013 7:03 PM

It is possible to live your dream -  I've started several businesses with no money.  No one ever said that you need to buy advertising or find a service or product that cost upfront money.  Be creative - start small and then build your dream - whether it's a business or a different lifestyle.  Look for free resources that will guide you toward making your dream happen.  Don't stash your dream in a closet or basement - put your dream on paper and then let the world know about it.  Only you can make it happen!
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Video Marketing Tips For #Startups

Video Marketing Tips For #Startups | Startup Revolution | Scoop.it
From mashable.com - August 16, 2013 12:26 AM
We've taken a look at how to add a YouTube subscribe button to your site, and how to customize it to suit your site's style.
Martin (Marty) Smith's insight:

This post explains HOW to add a YouTube button to a website. The reason tis advice is particularly important for #startups is VIDEO is an important marketing medium for any startup. Startups have something NEW and COOL happening frequently.

CAPTURE those moments and put up a YouTube channel. Now here is the tricky part. Don't JUST put up a YouTube channel. If you know #socialmedia you know your content makes the rich. Rich in traffic, SEO and money.

Only way to make sure your content makes YOU money to is:

1. Drive links back from your social properties.

2. Always THINK about what content should go to THEM vs. YOU.

Your content should be more "Tell the story of US". YouTube content should be about how you fit into the tribe of whatever it is you do. If you are a leader be sure to act like one by NOT claiming to be a leader. Best way to BE a leader online is to curate content across proprietary lines.

Startups take note VIDEO is your medium and be sure to play some videos inside your technical stack in addition to having a YouTube channel Remember to make yourself rich not just Google and Facebook.

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London Startup Incubator Idea

London Startup Incubator Idea | Startup Revolution | Scoop.it
July 25, 2013 7:37 PM
Martin (Marty) Smith's insight:

Do we need to create a Startup Factory in London modeled on the succussful incubators in America?

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How Startup Funding Works [Infographic]

How Startup Funding Works [Infographic] | Startup Revolution | Scoop.it
From visual.ly - July 21, 2013 7:59 AM
A hypothetical startup will get about $15,000 from family and friends, about $200,000 from an angel investor three months later, and about $2 Million
Martin (Marty) Smith's insight:

Cool infographic that helps defing the typical startup financial journey. 

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Nils Vesk's comment, July 26, 2013 12:14 AM
this could really work great!
Sieg Holle's curator insight, July 27, 2013 10:51 AM

Good learning tool
Sieg Holle's comment, July 27, 2013 10:54 AM
excellent thanks
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The Color Of Startups: Infographics For Startups from Pinterest

The Color Of Startups: Infographics For Startups from Pinterest | Startup Revolution | Scoop.it
From pinterest.com - June 25, 2013 7:25 AM
Trendsonline is using Pinterest, an online pinboard to collect and share what inspires you.
Martin (Marty) Smith's insight:

Great set of Infographics for startups here.

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Nils Vesk's comment, June 28, 2013 3:19 AM
A diagram for a successful journey.
MARIE-ODILE COUDERT ANTONELLI's curator insight, June 29, 2013 6:41 AM

The start up marathon
Constance Jones Collier's curator insight, July 1, 2013 8:13 PM

Powerful Impact!
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How Much Content Should You Be Creating?

How Much Content Should You Be Creating? | Startup Revolution | Scoop.it
From labs.openviewpartners.com - June 15, 2013 8:19 AM

Marty - some valid points here, but I distrust post that tell me no one size fits all and then tries to get me to wear one size. I also distrust polls that are set up to have a clear easy winner (as theirs is). Read my notes before reading the piece.

Martin (Marty) Smith's insight:

Not So Much
I love it when people say they are going to create LESS content of higher quality. If you knew how to do that then you would be on a beach somewhere sipping a frosty drink with little umbrellas in it.

No ONE knows what "quality" is until you've created enough content to take a hard look at the numbers. This is why I like consistency. I create content daily and don't wait for some "perfection" that I can't determine.

We don't determine QUALITY scores anymore THEY DO. To suggest otherwise is dangerous hubris and goofystupid. Listen more than you talk, create something everyday based on what you learned and when you stumble upon greatness double down.

Don't ask the wrong question in the wrong way and HOW MUCH is exactly the wrong question. Write what you believe and think. Watch your shares, engagement numbers (time on site, pages viewed) and test a new idea (always). Over time you will see patterns.

When in doubt ASK. No harm in admitting you are confused or unsure and asking your supporters for help. When THEY help YOU a magical thing happens transforming YOU and THEM into US.

Startups think about content LAST. This is a mistake. Content is tied to MONEY and money is the lubrication that keeps everything running. Startups should start wide sharing as much of what is happening TODAY as possible. This makes potential investors feel they know you before writing a check.

Sharing content creates TRUST and no one invests in people or things they don't trust. Consistency is important for Startups. Create content DAILY and when you see a chance for a schedule create one and publish it. Mondays are about X and Wednesdays about Y. Schedules create trust too.


PS
Only those NEW to Internet marketing spend a lot of time thinking and pulling their hair out about HOW something should be done. This process concern reminds me of sitting with my former catalog bosses one day. They told me they spent hours teasing out whether a hero image (largest image on a webpage is a "hero") should be this way or that.

They asked me what I thought. "It doesn't matter," I told them and their faces fell. They were used to a decision like that, the cover of a catalog, costing tens of thousands of dollars. The hero for our webpage didn't matter because we would change it in seven days (if not sooner) anyway AND I didn't have to guess.

DATA would start to flow the minute we put the image up. They were used to expensive tests that took months to resolve. I was used to inexpensive tests we did all the time, so no reason to EVEN HAVE the process conversation.

So much of this debate is of the "It doesn't matter" variety. Every moment you THNK about creating great content instead of creating SOME content and testing are a moment lost. YOU don't crate great content. You create content and THEY decide if it is great or not. Best way I know to create GREAT content is create consistently and learn as you go.

When I was a Director of Ecommerce here is something I said frequently to my team, "We are going to do SOMETHING even if it is the wrong thing". Never regretted saying it or anything we did because SOMETHING always beats NOTHING online.

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Martin (Marty) Smith's comment, June 15, 2013 3:59 PM
Great comment Daniel. Nice Scoops too. Thanks, Marty
Sean Ryan O'Neill's curator insight, June 16, 2013 6:51 AM

Excellent read, including the comments which followed. 
Martin (Marty) Smith's comment, July 10, 2013 7:16 PM
Had an interesting follow on conversation with Jan Gordon about the question of how much. MORE is an important idea because you can't analyze feedback on content you don't create and publish. More can also be a turnoff for some, but the way we consume content along with everything else is changing. Instead of reading everything all the way through we dip in and dip out. Twitter and other social nets are either leading or reinforcing this ADD-like behavior. Well let's not judge it. It is what it is. No one READS anymore we scan so MORE scanable content in more places is good. Even BAD content is valuable since its creator learns NOT to create that kind of content, but ONLY if they publish. If a team "Sistine Chapels" their content waiting for a perfection that will never arrive they kill feedback needed to thrive.
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13 Most Effective Crowd Funding Tips For Startups

13 Most Effective Crowd Funding Tips For Startups | Startup Revolution | Scoop.it
From www.artofthestart.com - November 27, 2013 10:10 AM

All startups need money, unless the owners are loaded. Where does that money come from? From fundraising efforts, both offline and online. Online fundraising is a lot more effective because of its sheer reach. Here are several tips for startups on how to obtain crowd funding for their projects.


Via The Fish Firm II
Martin (Marty) Smith's insight:

13 great tips here and about half of them are just great internet marketing tips. 

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jg3000's curator insight, November 30, 2013 11:52 PM

Thanks for the vital tips.

Happy Holidays!!!
mohammed lakhlili's curator insight, January 7, 2014 3:53 PM
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Silvia Aris's curator insight, March 5, 2014 6:11 AM

Seguire questi 13 passaggi è un ottimo modo per gestire il crowdfunding della vostra startup. Se avete in mente di finanziarla con questo metodo, i consigli di Art Of The Start fanno al caso vostro.
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After 1 Week UNC Lineberger's Fibrocyte Research 45% FUNDED Thanks TO FOMs & Startups

After 1 Week UNC Lineberger's Fibrocyte Research 45% FUNDED Thanks TO FOMs & Startups | Startup Revolution | Scoop.it
From www.curecancerstarter.org - October 26, 2013 12:03 PM
Martin (Marty) Smith's insight:


Thank You STARTUPS and FOMs (Friends of Martin)
That is me yelling at my doctor in the video image above (lol). Dr. Han van Deventer's Fibrocyte cure cancer research is now 45% funded after only a week on our brand spanking new #startup CureCacnerStarter.org (http://www.curecancerstarter.org).

THANK YOU to my friends who run, are creating or want to create a new startup. Your support, ideas and encouragement is why we got HERE. And HERE is pretty cool

Here is using the web to help cure cancer. It takes COURAGE to step up and use a new idea (bumps and strange things like wiping out your donation choice and moving it back to $5 after you save a creditcard). We are working on the car as we drive it, but to see people who have the courage to STEP UP and do something HERE AND NOW to change the world is inspiring.

https://www.curecancerstarter.org/campaign/fibrocyte-cancer-research-at-unc-lineberger

There are 4 other great cancer research campaigns on our startup too:

Brain Cancer Vaccine From Roswell Park
https://www.curecancerstarter.org/campaign/roswell-braincancerresearch


Vitamin D & Lung Cancer From Froswell Park
https://www.curecancerstarter.org/campaign/roswell-lungcancerresearch


Creating A Reolution In Colorectal Cancer Care from UW Carbone

https://www.curecancerstarter.org/campaign/personalizing-treatment-for-colorectal-cancers


Saving Generations Of Lives In Malwai UNC Lineberger Cancer Center

https://www.curecancerstarter.org/campaign/treating-cervical-cancer-in-malawi

YES would be how most people would answer this question. If you could change the world in 5 minutes for $50 would you? Hope you will join the brave dragon fighters that have already answered YES.

Thanks to my fellow startups for your support!

BTW, 100% of all CureCancerStarter.org donations go to cancer research. No house money here as we are funding with my Atlantic BT Marketing Director salary and a generous grant from Atlantic BT, best damn website and software developers on earth (or the southeast anyway :). Marty

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LAUNCH DAY - CureCancerStore.org Goes LIVE (one down, one to go)

LAUNCH DAY - CureCancerStore.org Goes LIVE (one down, one to go) | Startup Revolution | Scoop.it
From plus.google.com - October 7, 2013 6:09 PM

Declaring Victory & Douibling Down
Today was LAUNCH Day. Dragons were fought (and some are still breathing fire), but one of our 2 "New Idea" Cure Cancer Websites launched:

CureCancerStore.org - shopt to cure cancer.
http://www.curecancerstore.org

Our other BIG IDEA CureCancerStarter.org (crowdfunding cancer research) looks like a Wednesday launch (fingers crossed and knocking on table as I write that).

Tar Heel Traveler Segment Tuesday Night
WRAL, our excelent CBS affiliate is running a sgement on a crazy man willing to sell his house and pocession to help cure cancer (that would be me :). tomorrow night. Scotty Mason, The Tar Hell Traveler may be the best visual storyteller I know so can't wait to see how he explains all of this (lol).

Haven't slept much in the last three days, so going to head home, write a Cure Cancer Buzz Team Brief (http://storyofcancer.org/cure-cancer-buzz-team/ ) and go to sleep.

THANKS to everyone who made this day possible. I will thank you better tomorrow when I have some more gas :). Marty



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Marty's Startup Journal - What Its Really Like To Launch 2 BIG Websites & Risk It All

Marty's Startup Journal - What Its Really Like To Launch 2 BIG Websites & Risk It All | Startup Revolution | Scoop.it
From plus.google.com - September 26, 2013 10:14 AM
Marty's Startup Journal: 10 Days
I thought it would be interesting to journal the last ten days before launch of the two biggest projects of my life:
…
Martin (Marty) Smith's insight:

I decided to put this journal on GooglePlus since it is a great place for comments and supporting threads.

https://plus.google.com/102639884404823294558/posts/dzou5URuM2j


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jmwakasege's comment, September 26, 2013 11:45 PM
Martin, I was at Google plus, I loved the story Inspiring I can say. If for anything I can do, just throw me a wire. :)
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Kickstart A Startup Revolution In 7 Infographics

Kickstart A Startup Revolution In 7 Infographics | Startup Revolution | Scoop.it
From kickstartyourjourney.com - September 20, 2013 5:36 AM

Crowdfunding is on the rise, and Kickstarter is leading the pack. Not only is the trend increasing but, it I’ve noticed that the word “kickstart” has replaced some of the actual terms used when referring to other areas of crowdfunding.

 

Kickstarter Stats:

over 5 million daily visitors3700 ongoing projects funded$18 Million of fundingMultiple projects cross the $1 million thresholdFilm and Video, Games, Music, and Technology are the largest Categories


Via Lauren Moss, Antonios Bouris
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Iron Dane Richards's comment, September 23, 2013 8:19 AM
In my latest book on business credit it discusses the value of crowd-funding and Indigogo as they will fund anything unlike Kickstarter that specializes in Media oriented endeavors.
Martin (Marty) Smith's comment, September 23, 2013 10:21 AM
Good insight from Iron Dane Richards. Easier to create a sure takeaway from Indigogo too since they will let campaigns increase the house take and walk away with something where Kickstarter is all or nothing. Either the campaign meets its goals or it gets nothing. 42% of the campaigns on Kickstarter meet their goals and most campaigns are funded at $10,000 or below.
Brett.Ashley.Crawford's curator insight, October 28, 2013 12:18 PM

Nonprofits are also looking to crowdfunding -- but it has a dark underbelly as well.

 
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Why Should A Startup Have A Social Media Presence?

Why Should A Startup Have A Social Media Presence? | Startup Revolution | Scoop.it
From www.business2community.com - September 3, 2013 10:34 AM

SHARE First & Worry About Everything Else Second
This Business 2 Community post is written for "business" but certainly applicable to startups. Startups must realize that "process is product". 
Process is product means everything you are doing right NOW is a product. 

The soon a startup begins publishing, broadcasting and sharing the easier it gets, the richer the fast feedback loops become and the more chances for success they create. 

Many startups think what they have is so amazing that it can't be shared. With few exceptions (biotech) it is NEVER the case that your thoughts are unique or so unknown that your share will quake the world. 

Any business is created in the execution developed for the idea. To worry about someone stealing your idea is to worry about the tide. Focus your energy on getting as much information out and in as many hands as you can as fast as you can. SHARE. 

Realize that the most important "product" you build is the team capable of building something, pivoting on a dime and responding to what they hear with meaningful and amazing results.  

If you don't have a way to capture your journey find one (write, video, infographics, animation, stories). Your goal should be to create the means of production - the framework where you can easily harvest UGC (User Generated Content) anytime needed. 

UGC is more important to a startup than oxygen. UGC helps gauge reaction, shape your product and determine a startup's future.  

Related Reading
Process Is Product on ScentTrail Marketing
http://scenttrail.blogspot.fr/2009/11/process-is-product.html 

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Martin (Marty) Smith's comment, September 10, 2013 6:42 PM
Jimmy, your and the 80 or so other rescoops of this post convince me it will make a good post for @Atlanticbt. Thanks, Marty
Martin (Marty) Smith's comment, September 10, 2013 7:10 PM
Great insight from Guilherme Pompeo.
Haley Evans's curator insight, November 14, 2013 11:34 AM

Social media is one of the main forms of communications in today’s society. Whether it is between publics, consumers, or businesses, social media is an essential way of communicating with one another.  Business are able to use social media in many different ways to help there company and to expand the company to different publics.  By using social media companies are able to not only reach more publics, but have a better chance at becoming a well-known and successful company in the business and consumer world.  One reason why social media is important for a business is advertising.  In Adventure in Public relations, Guth and Marsh explain how much advertising can be done on social media and how affective it is in comparison to other Medias.  Advertisement on social media can be run twenty four hours a day, seven days a week.  It also shows the best of all types of media. The advertisement can show pictures, video, sound, and text. By using social media to advertise, your business has potential to reach consumers worldwide.  When you are reaching consumers worldwide the chances of your company making it big increase significantly. 

On top of the advertisement being able to reach so many people, it is extremely cost-effective as well.  Using cost-effecting is another important reason why social media is so important.  It can be extremely expensive to print off thousands of flyers and brochures, or to place ads in a newspaper.  A company can launch a new product on a social media site for free!  To add to this by using social media the company is also able to be time efficient.  When advertising or simply working to reach target consumers and publics, it is made easy with social media.  On social media sites a company can advertise their products and launch dates on the screen, if a user likes a link or an add on their page they are able to follow the company and receive more promotions and ads to that company on their other social media sites.  These platforms help to target the business’ audience and consumers more easily and efficiently. Lastly a huge perk of using social media for your company is that you are able to get timely feedback from consumers.  Guth and Marsh explain that it is important to keep and a close following on the feedback that is given from consumers and when the company receives feedback, make sure to respond quickly and efficiently.
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Learn To Tag With Extreme Prejudice and Why Tagged Content ROCKS Sartups

Learn To Tag With Extreme Prejudice and Why Tagged Content ROCKS Sartups | Startup Revolution | Scoop.it
From osakabentures.com - August 30, 2013 11:19 AM
I'm going to side-by-side it for you: with versus without one reaching hashtag.
Martin (Marty) Smith's insight:

Don't let this article's assumptions put you off. If you are a #startup and just getting your feet wet with content curation and content marketing you may run screaming into the night after reading this post - stick with it and you will be a better content marketer for it. 

Key takeaway is tagged content is better than untagged and the tools and process describe here will help any startup know how to tag with extreme prejudice :). M  

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How Risk-Averse Startups Win With Low-Cost Testing - Noah Kagan, CEO AppSumo.com [Video]

How Risk-Averse Startups Win With Low-Cost Testing - Noah Kagan, CEO AppSumo.com [Video] | Startup Revolution | Scoop.it
From www.fourhourworkweek.com - August 19, 2013 8:30 AM

The above video is a conversation between Tim Ferriss, several first-time entrepreneurs, and Noah Kagan, CEO of AppSumo.com. In this video, Noah — who was an early employee at Facebook and Mint.com — covers his risk-minimizing methodologies:


In the first 20 minutes:
- His career path, including failures.
- How he has used low-cost testing in his own ventures.
- Why focusing on the small things (even trivial things) is a big thing.
- Common mistakes and coping mechanisms of first-time founders (e.g. seeking multiple co-founders).


In the second 40 minutes:

- Live critiques (in some cases, constructive tear-downs) of real companies and entrepreneurs.
- How entrepreneurs can make the jump from theory to revenue… in real-time.
- How you can immediately stop “playing business” without customer contact."


Via Tania Kowritski
Martin (Marty) Smith's insight:

Interesting I would have not thought "risk averse" and entrepreneurs could go together so well, but Noah Kagan shares how he leverages out risk in the second 40 minutes of this excellent video for #startups. 

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3D Printing Is HOT & Bound To Generate Cool Support Work For Crafty Starutps

3D Printing Is HOT & Bound To Generate Cool Support Work For Crafty Starutps | Startup Revolution | Scoop.it
From 3dprinters.livingforeversuccessandwealth.com - July 30, 2013 5:25 PM

3D printing is a process of making a three-dimensional solid object of virtually any shape from a digital model.3D is achieved using an additive process.


Martin (Marty) Smith's insight:

3-D printing can't get any HOTTER. We had Tom Simon come show us the latest and greatest in 3D printing last week at Atlantic BT. I suspect there will be all kinds of "fast prototyping" and "mobile warehousing" offshoots from 3D printing for the wise #startup #entrepreneur. 

Remember the people who made the real money in the gold rush wasn't the miners but Sears and Roebuck. First one to figure out a cool use case for 3D printing please share.  

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OneSpring's curator insight, July 31, 2013 9:33 AM

Brings a whole new dimension to visualization!
Startup Weekend Brest's curator insight, July 31, 2013 3:27 PM

Envie d'en voir une en vrai ? RDV les 17/18 & 19 janvier pour le startup weekend Brest.

 

 
Conversations for Inquiring Minds's comment, August 1, 2013 9:37 PM
It pushes the prototype market into hyperdrive, allowing the check for flaws to go forward immediately instead of waiting for full scale fabrication.
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Is Your Startup Ready For Christmas?

Is Your Startup Ready For Christmas? | Startup Revolution | Scoop.it
From martinmartysmith.com - July 24, 2013 4:58 PM

Why Startups Need To Get Ready For Christmas Now

I just finished the 20 Holiday Ecommerce questions teams must answer YES to before hitting the beach. 4Q is a critical time for #startups too. More deals get done between September and June than during the summer when the VC sharks are swimming with the real sharks. 

Web traffic goes way up in the fourth quarter too improving any startups' chances for fame, glory and enough money to keep the wolf at bay for another month. Being part of a startup is like playing baseball for the Durham Bulls. 

Every day you learn something and that is great, but you can't keep your eye off the prize - moving up to The Show. Startups need to realize their online CONTENT is how people will come to know and support them. Lousy content = no fame and glory. 

Great content only helps startups get in the ROOM. If your startup can answer YES to all 22 of these questions then two things are true. I didn't make the questions near hard enough and chances for your team to achieve your goals just went WAY UP. 

If your startup is overwhelmed by the content marketing side of what you are trying to accomplish Atlantic BT and I are glad to help. We are working on new content and ways to help all the time. If you are a startup, read these questions and want help let us know:

Martin.Smith(at)Atlanticbt.com 

Together we can get your startup redy for Christmas NOW :).  

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5 Common Startup SEO Mistakes

5 Common Startup SEO Mistakes | Startup Revolution | Scoop.it
July 3, 2013 7:30 AM
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Martin (Marty) Smith's comment, July 10, 2013 9:15 AM
Like Stephanie's postage stamp analogy. Some social tools such as @Scoopit can become creation tools too (not just delivery vehicles). Scoop.it is a hybrid both postage stamp, letter and curated letter (from other sources). Why it rocks SEO and is fun to use. Also the fastest feedback loop on the web :). M
Esther Turón Perez 's comment, July 18, 2013 4:18 AM
Very good!
Stephanie Katcher's comment, July 18, 2013 11:33 AM
Thanks Martin! You're right about Scoop.it's role. Now I need to dig up the mindmap I have for key players.
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A Wonderful Men's Health Month Hangout Friday LIVE With Mark Traphagen and Marty Smith

A Wonderful Men's Health Month Hangout Friday LIVE With Mark Traphagen and Marty Smith | Startup Revolution | Scoop.it
From plus.google.com - June 18, 2013 8:17 PM
We've got a wonderful Men's Health Month Hangout this Friday with +Mark Traphagen and +Martin W. Smith speaking about their experience with cancer. Mark…
Martin (Marty) Smith's insight:

Looking forward to discussing my startup - CureCancerStarter.org (http://www.curecancerstarter.org) and #curingcancer with my friend Mark Traphagen and BuzzWire's Todd Hartley. 


A dedicsated team is creating the first crowdfunding platform created by a cancer survivor (me) dedicated to cancer research, cancer patients, their friends and families.

Friday 11:00 EST (7:00 PST)

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