It’s time we take a step back, away from all of the ideas and best practices of sales and the art that is selling and consider what the simple, indisputable truths are of selling.
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A tad "old school" but helpful selling tips such as:
#1 Initiating Contact
#2 Quick Qualification
#3 Demonstrate Your Offer
etc.
There are 10 similar "sales 101" tips. P&G taught me an excellent format to tell a sales story (back in the day lol):
Summarize The Situation (set up your pitch factually)
State The Idea (clear, short, punchy)
Explain How It Works (use examples and made to stick analogies)
Share Benefits (only two benefits make or save money)
We BUY with EMOTION and that format is organized around logic, but skillful salespeople know how to weave that format into what feels like a spontaneous and relevant story.
One of my favorite quotes is the old Indian saying:
Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever.
Use the P&G format to organize but then riff a story, follow up with relevant links and social media to "simply sell" today.