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3 Must Follow Content Curators for March, 2015 via @Curagami

3 Must Follow Content Curators for March, 2015 via @Curagami | Startup Revolution | Scoop.it

Two of my 3 #mustfollow content curators will be familiar to many Scoopiteers:

@Guillaume Decugisand @Marc Rougierare visionary startup entrepreneurs and content curators. I'm learning how to use their latest tool - Content Director - tomorrow and can't wait. If you don't follow both Guillaume and Marc on multiple platforms you should.

Denis Labelle is a great G+ curator (https://plus.google.com/u/0/+DenisLabelle/posts ) and a March #mustfollow too. Denis has a great eye, understands what is happening online and his growing G+ community is proof of his skills.

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Can An Elephant Jump Over The Moon? Yes... as every Startup Knows

Can An Elephant Jump Over The Moon? Yes... as every Startup Knows | Startup Revolution | Scoop.it

Every Startup Is An Elephant High Jumper
Every startup entrepreneur reading this knows what I'm talking about. Everyday team Curagami (http://www.curagami.com) tries to make the graceful dancing and jumping elephants we see so well in our mind, dreams and brainstorms.

We rub the bottle hoping for I Dream of Jeanie.

We know ODDS and OBSTRUCTION are against us. In the boring world of limited possibilities elephants don't dance. In our world elephants sit at the table and worry about their hair before a night of Disco Inferno.

It is not that our dreams are unrealistic. All dreams are unrealistic. No, the real challenge is in turning the crank ONE MORE TIME. When we rode bicycles from Durham to Santa Monica there were days when that single thought was all we (really me since the rest of the team was 20 years younger lol) could think about.

Turn the crank one more time.

Don't give up. Never give up because you can ONLY discover what it looks like to see NO MORE ROAD by continuing to turn the crank. And on that day, the day when you see nothing but ocean, you will have achieved something NO ONE can take from you ever - the knowledge that YES Elephants can jump of the moon as every startup knows.

Here's hoping YOUR startup elephant is a jumper :).

Marty & Team Curagami,
American Tobacco Campus, Durham, NC



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Startups When In Doubt Create A Contest: CrowdFunde Partner Contest

Startups When In Doubt Create A Contest: CrowdFunde Partner Contest | Startup Revolution | Scoop.it

Startups & Contests
Most #startups don't wake up thinking about #contentmarketing. Most startup entrepreneurs are builders. They want to build. Sometimes it is better to let others build FOR YOU.

Better because our new Google marketing world is based on three things:

* What You Say & Do. 
* What others Think about what you said and did.
* Being LOVED by an increasing number of "brand advocates".

Some startups may get all of those things from an APP store, but why risk putting all eggs in a single basket when content marketing isn't hard nor does it need to take much time.

Contests are a favorite of mine. When STUCK and there's no time to cold call or no money to support "outbound sales" create content to bring who you need into your orbit. Contests are great for that. Give away something of value, such as a "better website", and review your entries. 

If a contest feels too random you may be right, so don't put all eggs in that basket either. Continue to work your personal network to find great partners and be sure to update your contest. Closer something gets to FULL the more people want it (lol).  

AslamB's comment, February 13, 2014 8:59 AM
You're welcome Martin!
Glenn Laken's curator insight, March 3, 2014 3:51 PM

Reviews & Fresh Content are Key !

 

And I agree 100% the new Google marketing world is based on three things:

* What You Say & Do. 
* What others Think about what you said and did.
* Being LOVED by an increasing number of "brand advocates".

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50 Best Websites A Startups Revolution

50 Best Websites A Startups Revolution | Startup Revolution | Scoop.it

For entrepreneurs, time is especially precious. Every wasted minute is a lost opportunity for networking, growing the business, and of course making money.



Via Justin Jones, juandoming
Martin (Marty) Smith's insight:

Some of these resources such as Quora I know, but most are new to me and worth investigation. 


Susan Bagyura, High Performance Coach's curator insight, September 19, 2014 8:55 AM

It's handy having all of these on one page.

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SOAR Helps Female Startups. We Are IN, What About YOU?

SOAR Helps Female Startups. We Are IN, What About YOU? | Startup Revolution | Scoop.it

SOAR is an important project. Glad we have a chapter in the Triangle ares of North Carolina (Raleigh, Durham, Chapel Hill). We want to support SOAR anyway we can including putting our startup @CrowdFunde into the mix and writing some checks. This initiative is long overdue and we are all in. 

Lori Wilk's curator insight, March 21, 2014 9:26 PM

I want to interview everyone about their efforts at SOAR. It's great to know that there's support for this project. 

Martin (Marty) Smith's comment, March 21, 2014 9:44 PM
I think our CrowdFunde startup is going to set up a fund, ask for matching donations of time and money and do whatever we can to help SOAR @Lori Wilk since its long overdue. Marty
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Basic Marketing Strategies For Startups

Basic Marketing Strategies For Startups | Startup Revolution | Scoop.it
Marketing is one of the most important features in a business. A good marketing strategy makes a business look more appealing and gives it a larger exposure. It gives a jumpstart and makes the owner a better marketer.
Martin (Marty) Smith's insight:

"Basic" Startup Marketing
The linked post provides a good overview of "basic marketing" strategies. Startups have some different needs. The nature of being a startup is some things that many businesses know startups do not.

Startups are organic, quickly evolving and strategies must keep pace. Here are 5 Startup Marketing Tips Not covered in the post:

Marketing For Startups

1. Uniqueness - What is your "Unique Selling Proposition" or USP?

2. Values - Who are you and what principles guide your actions.

3. Flexible Tactics by estimated ROI (how will you make money now?).

4. Brand Persona & Values - what UCA (Unique Customer Aspirations) does your brand promote (see Stengel's Brand Ideals here: http://sco.lt/8RPl7x ).
5. Save The World - how is your marketing related to saving the world in some meaningful and measurable way?

You can think of each of these five ideas as stories you need to tell, stories you must be able to tell in an elevator, at dinner or in passing. What and who you are must be automatic and confident. Know these 5 stories and your startup can create winning marketing, marketing that is aligned, concise and clear.


janlgordon's comment, August 9, 2013 1:47 PM
Marty, this is definitely right on target, great insights as always!!
Martin (Marty) Smith's comment, August 9, 2013 2:42 PM
Thanks Jan :). Marty
Agnipravo Sengupta's comment, August 11, 2013 1:51 AM
Hey Marty, it's so awesome to know that you liked my write-up... Thank you!!