Social media advertising is here to stay, so be sure to be in the know with this beginner's guide to social media advertising.
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Guillaume Decugis
onto Social media publishing and curation |
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With all major social networks depending on ad revenues to grow and more people and brands using them than ever, it's no wonder we're seeing things such as Facebook's organic reach declining.
There are 2 types of answers to this and you might need to combine them:
A first one is to overcome this trend by making sure you're using a content hub for your social media publishing. As we wrote before, traditional social media publishing is outdated and if you're just tweeting links, you're missing out.
But chances are you'll also have to "pay for play" in 2015 so if you haven't done any ad spending yet, here's a great guide by HootSuite to get started.