Content, when used right, is an incredible sales tool. It can also dramatically shorten the sales cycle. Here’s how…
Martin (Marty) Smith's insight:
Agree with Brian's note: Great Teaching + Helpful Information = Trust and the faster you get to trust the more likely you are to sell something. Repetition is important too. Most people give up, go away and blame YOU (the receiver).
I always try to HANG IN, KEEP SHARING and tune the only engine I can = ME :). Great tips here on sharing, teaching and building trust to shorten the sale cycle.
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Agree with Brian's note: Great Teaching + Helpful Information = Trust and the faster you get to trust the more likely you are to sell something. Repetition is important too. Most people give up, go away and blame YOU (the receiver).
I always try to HANG IN, KEEP SHARING and tune the only engine I can = ME :). Great tips here on sharing, teaching and building trust to shorten the sale cycle.