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One problem on a daily basis is to decide for a given Twitter account whether I want to follow it or not. I consider many factors when making the decision such as language of their tweets, frequency, whether they interact on twitter with other people I admire, or if I have some personal or geographic connection with them. But the most critical factor for me is whether they tweet about things that match my interests.
New tool to help see which topics a person tweets about most often. It also shows the other twitter users that are mentioned most frequently in their tweets. I call it the Tweet Topic Explorer. I'm using the recently described Word Cluster Diagrams to show the most frequently used words in their tweets and how they are grouped together.....
The entry field at the lower left lets you explore the tweets for any twitter user.
Audi's Facebook Page got more engagement than Pages for Justin Bieber and Lady Gaga, according to a new study by Visibli.
Great Presentation at SXSW 2011
Content creation is the “organizing and sharing the most relevant content on a finite subject” – in other words, it requires a recognition that people outside your own organization have relevant things to say and that adding this insight to your own commentary makes you a better resource within the communities you operate in.
When you establish yourself as a resource, you generate more trust, encouraging people to recommend you more comfortably.
The simple process of content curation is as follows:
1. FIND content relevant to your niche i.e. video, article, blog post, photo etc
2. SHARE it with your community via your owned channels i.e. Facebook status update and link or a tweet and link
3. ANALYSE whether that content was well-received and shape your next ‘share’ on that insight
Through curation you can save it from the obscurity of the timeline. You can save it for posterity and for others, or simply for your own uses and pleasures.
As content mills such as Demand Media, (and as others follow suit) continue to churn out a Tsunami of mediocre content -- the deluge is swamping all content. The black waters of the media Tsunami will carry away the good and the bad. And search cannot help.
Curation becomes the only way to rescue great content and keep it safe.
By definition, social media is meant to be just that, social.
The argument to automate your Twitter feed or not can be hashed and rehashed over and over, but some facts remain the same; there are people behind the mechanisms. And as human beings, whether we like it or not, we’re not meant to work 24/7, and occasionally need to sleep.
Let’s take a look at 4 minimal Twitter automation tools that can help you stay engaged, even while catching a few winks.
- FutureTweets
- Twuffer
- Timely
- Buffer
The Washington Post Company this morning debuted its free, personalized, social news site and aggregator Trove in public beta.
Trove aggregates news across subjects of interest and important headlines of the day, from more than 10,000 sources.
The news site factors in a reader’s likes and dislikes, combining algorithms with ‘expertise from the newsroom’.
Trove takes advantage of Facebook Connect to pull in a user’s interests as outlined by his or her Facebook profile to help jump start the personalization part of the equation.
The Washington Post promises to add more social media features and site capabilities to the mix in the coming months.
The era of mass marketing, sales driven information gathering and sharing, and being “just good enough to win” is being shattered by the rapid emergence of a smart, networked, and increasingly demanding generation of empowered customers. In the fragmented and fast moving world of concepts, buzzwords, technologies, and applications, most executives are looking for looking for answers to a few basic questions:
- What matters?
- What’s different?
- How can I and or my organization benefit?
- Where is the opportunity?
- What should I do now?
We’re opening up Mashable Follow to all our users.
Ten weeks ago we announced the private beta test of Mashable Follow, a new social layer at Mashable that lets you follow the topics that interest you, create a profile on the site, share stories to your multiple social networks in a single click, connect with friends and much more.
We’re pleased to say the private beta has been extremely successful, and now we’re opening up Mashable Follow to all our users. We appreciated all of the feedback that we received from our beta users and going forward we’re still seeking your feedback on how we can improve. Please let us know if you have ideas.
If you have a blog, you know that unless you post at least twice a week visitors tend to forget you. You need a flow of fresh, interesting content, to keep people coming back again and again.
Sometimes, the inspiration is there: you have the right insights, the right anecdotes or learnings from your work that can make a great post, and you have no problem transforming them into a 500 words blog post.
Other times, you just don’t have the subject matter handy. Quality curation is a great way to fill your blog with fresh content. Will replacing original content with curated content harm your image viewers? Not at all, if you do it right. Here are 7 pointers for successful curation....
Brands are quickly adapting to consumers' evolving communication habits by integrating social media and mobile marketing strategies into their email marketing.
Event industry suppliers—general service contractors, sales and marketing firms, and exhibit designers—are stepping out of their comfort zones to take advantage of the innovation that is sweeping over the industry. What might look like a desperate move by some companies to hitch their wagons to a star or an attempt to make up for the shortcomings of a flat industry is actually a smart business decision. A clear precedent for the trend comes from social media and the growing practice of content curation.
33 Social Media Management Tools
Social media management tools can help businesses listen to, manage, measure and respond to conversations about their brand on the social web.
With more and more social media management tools springing up on the market, it’s hard to keep track of what’s out there. So we’ve come up with a list…
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Vayable is an online marketplace where people can discover, buy and sell unique travel experiences, including tours, activities and extended trips.
Like an Airbnb for travel experiences, secondary market place Vayable launches today to offer travelers the opportunity to buy experiences in exotic locales all over the world, from Rome to Rio as the well worn cliche goes.
The key difference between Vayable and that other “Airbnb for experiences” Skyara is that Vayable is targeting travelers specifically, especially those who are tired of the relative banality of activity offerings from travel sites like Orbitz and Expedia.
How do you create social media strategies for your business? Do you jump into the newest platform or create campaigns simply to increase Facebook ‘Likes’? Here’s a suggestion: quit throwing darts and start using social media research to drive your strategy.
To illustrate this concept, I’m going to use a fictitious brand along with real social media research.
Content Curation involves setting your content free, targeting the right market segments, organizing your content and be discerning with who you are sharing it with.
Ten Steps to Content Curation:
1) Get a grasp of your market focus.
2) Understand what topics are important to and will resonate with your target market.
3) Who are the thought leaders, influencers, bloggers, editors/reporters/digerati.
4) What content platform will reach your target market.
5) Timing of content publishing and curating is essential.
6) Create good content and the market will follow.
7) Be original – pick your band or rock star encompassing Bruce Springsteen to Lady Gaga.
8) Organize your content.
9) Be discerning when sharing content.
10) Set your content free!
An overview of the legal issues pertaining to content curation online, what the US Copyright office says about it, and best practices when it comes to...
Best Practices in Fair Use:
1. Do not reproduce the story in its entirety.
2. Try not to use all, or even the majority, of articles available from a single source.
3. Prominently identify the source of the article.
4. Whenever possible, link to the original source of the article.
5. When possible, provide context or commentary for the material you use.
A lot of B2B marketers talk about the need for content mapping. In short, this is the process of identifying what information each of your personas needs throughout the buying process. It’s time-consuming, but not difficult when you follow the steps below. Here’s the process I use as well as some templates to get you started.
The Internet is big and increases exponentially every day. The amount of information that is potentially (very) interesting to you does so as well. How do you keep up?
This article gives you the five basic laws of survival in the modern day information age.
Trunkl.y is taking social bookmarking to a whole new level.
Why? Because it keeps track of all the links you show any interest in, all over the social web.
Trunk.ly captures anything from: Twitter, Facebook, Delicious, Tumblr, Posterous, WordPress, Instapaper, RSS Feeds.
Trunkl.y’s emphasis really is on the social part of bookmarking, meaning that whatever you bookmarked and wherever you bookmarked it, trunkly is going to help you keep track.
Social channels are a great way to improve the planning, promotion and execution of live in-person events. Take note of these top tips.
The immense availability of hundreds of social media monitoring tools is both exciting and confusing: Social media professionals now have tools available to them manage and measure their social efforts, but shopping for the right software in such a cluttered space is often frustrating and confusing.
Community managers, social media managers, consultants and agency professionals alike have many of the same concerns. What are the questions I should ask before purchasing a social media monitoring service? What are the best social media monitoring tools out there? Are there budget-friendly social media monitoring options?
Oneforty recently surveyed 150 social media professionals to learn about what their main concerns were when it came to social media monitoring. What follows is an infographic produced in partnership with Kissmetrics to show you their main questions, as well as favorite social media monitoring tools. The list of tools at the bottom shows the most popular tools according to survey respondents who answered a question regarding which tools they use, and is admittedly not conclusive.
How to successfully sell with social media by getting to know the right people and starting up a conversation that might go somewhere.
The fine art of selecting, spreading and creating relevant content for your network. Incorporate "read, tag & spread" in your daily routine...
What makes a good online media planner?
Planning an online PR campaign doesn’t necessarily require the same skills as a paid search one, or developing a social media strategy may not need the same proficiencies as that of an email one.
However, I’m beginning to think that lateralisation is of major importance. Without becoming too technical, this is the concept of the functions between the left and right hemispheres of the brain: The left side is associated with analysis and logic, the right with creativity and context.
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![Audi Has the Most Engaged Fans on Facebook [STUDY] | Social Media Content Curation | Scoop.it](https://img.scoop.it/1B06tAPzva9ho6NXQxpVNzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
![What Are The Best Social Media Monitoring Tools? | oneforty [INFOGRAPHIC] | Social Media Content Curation | Scoop.it](https://img.scoop.it/iftrfied3EOv4125V2VuHjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
