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SocBiz Employee Engagement
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Scoop.it!
What differentiates the companies that capture the full value of social technologies from those that do not?These organizations are usually successful because their leaders don’t see social technology as just another tool or a new shiny object, but as a catalyst for organizational transformation and an opportunity to gain a competitive advantage.To achieve this transformation, the implementation of social business initiatives must be tightly coupled with a robust change management program. Topic: Social Business. Via Jessica Kelly 
Jessica Kelly's curator insight,
August 25, 2014 2:12 PM
Clear and concise, this, from garnering management support to tracking metrics. |
"Your staff are living the story you're trying to tell--it makes sense for you to use them to tell it." Yep, makes sense.
"If your [own] people share your content, it immediately gives it more authenticity." Yep, if they share authentically. :)
Pioneering companies encourage their employees to get social