Sex Positive

McKinlay, a lanky 35-year-old with tousled hair, was one of about 40 million Americans looking for romance through websites like Match.com, J-Date, and e-Harmony, and he’d been searching in vain since his last breakup nine months earlier. He’d sent dozens of cutesy introductory messages to women touted as potential matches by OkCupid’s algorithms. Most were ignored; he’d gone on a total of six first dates.

On that early morning in June 2012, his compiler crunching out machine code in one window, his forlorn dating profile sitting idle in the other, it dawned on him that he was doing it wrong. He’d been approaching online matchmaking like any other user. Instead, he realized, he should be dating like a mathematician.

This affects things like cosplay too. Some say that the mainstreaming of cosplay has created a sexist and hypersexualized aura surrounding the hobby. They say that “surge of ‘fake geek girls’” who are “pretty and wearing something revealing” are quickly “labeled cosplay ‘celebrities’ and are featured on dozens of websites” as authorities to the detriment of other costumers and hobbiests. In other words, the media packaging of traditional beauty standards have gotten in the way of the fun for everyone in cosplay.