Creating your social media strategy and tactical plan1 - Building the strategy
noun Strategy / A plan of action designed to achieve a long-term or overall aim.
First you need to understand what a strategy is, and isn’t it. A strategy should define the main aim of your social media presence and set the parameters for what it will deliver and how it will be delivered. It will be supported by a tactical plan that defines how the strategy will be delivered, including the channels, resource and budgets to achieve it.
Tip – ensure your strategy is no more than 3-4 pages long.
A strategy has to be concise and provide the governing principles that guide the plan.
Below is a summary of key content to include in your strategy document....
A basic step-by-step guide to what should be included in your social media strategy and plan to help your business focus on key goals + objectives.