Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Here's how Amazon plans to run your home with Internet of Things - Phoenix Business Journal

Here's how Amazon plans to run your home with Internet of Things - Phoenix Business Journal | Public Relations & Social Marketing Insight | Scoop.it
Two months after Amazon (Nasdaq: AMZN) announced a platform to connect appliances to the internet, Amazon Web Services’ Internet of Things is out of beta and available to customers.


The platform – similar to offerings from Microsoft (Nasdaq: MSFT) and IBM – can command smoke alarms and fitness trackers from computers.


Moreover, it extends far beyond the home; it can monitor and manage critical infrastructure such as wastewater treatment facilities and wind turbines.


The Internet of Things, as it is known, is big industry for tech companies working to connect devices to the cloud. Microsoft – which estimates there will be 30 billion connected devices by 2020 – launched in the space last year with its Azure platform. Google-owned home automation company Nest, which makes smart thermostats and other connect devices, announced earlier this year plans to open a Seattle-area engineering center and hire 100 employees....

Jeff Domansky's insight:

Won't be long before the connected home takes over a lot of your life.

Jeff Domansky's curator insight, December 23, 2015 2:23 PM

Won't be long before the connected home takes over a lot of your life.

Marco Favero's curator insight, December 24, 2015 4:42 AM

aggiungere la vostra comprensione ...

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Smart Homes, Internet of Things, the Autonomous Purchase Path

Smart Homes, Internet of Things, the Autonomous Purchase Path | Public Relations & Social Marketing Insight | Scoop.it
But with the impending convergence of in-home connected devices, such as smart refrigerators, washing machines, and coffee makers, and technology platforms for instant replenishment, such as Amazon Dash, the home and shelf are merging. Why would a consumer need a shopping list, or have to visit a store, when their consumable items just show up at their home when they need them?...
Jeff Domansky's insight:
Smart homes will require even smarter marketing.
John Caswell's curator insight, April 20, 2015 4:13 AM

An interesting journey...

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Marketing Triggers in the Internet of Things

Marketing Triggers in the Internet of Things | Public Relations & Social Marketing Insight | Scoop.it

We know the Internet of Things is big and going to be massive in scope, impacting all aspects of marketing and communication.

Some recent data points from some of the very large companies fueling the growth yet again highlight just how big a deal this is.

Within five years, 200 billion so-called smart objects will be deployed,  according to Intel’s latest guide to all things IoT. That translates to 26 smart objects for every human being on earth....

Jeff Domansky's insight:

It's not the machine, it's the message! And the message will be even more important in the future as the number of devices grows exponentially. Thoughtful IoT post from Chuck Martin.

Jeff Domansky's curator insight, October 19, 2015 1:46 PM

It's not the machine, it's the message! And the message will be even more important in the future as the number of devices grows exponentially. Thoughtful IoT post from Chuck Martin.