Public Relations & Social Marketing Insight

Websites that are considered as modern and fresh today, will not be treated in the same manner tomorrow because Web design trends are changing constantly with time. Professionals associated with the industry are aware of the fact that every year brings new challenges and opportunities in the field of web design and development.

Therefore, it is important to know how to make them flexible and adaptive towards the rapidly changing trends of website design. Here, we have put together a list of web design trends that will have a bigger impact in 2018....

Named ‘the iron fairies’, the mysterious interiors of this bar conjures up scenes from a fairytale book or Lord of the Rings. With three locations: Bangkok, Hong Kong and Tokyo, the underground den is reminiscent of a blacksmith’s workshop; reflected in the iron, timber and leather materiality and the curious decorations all across the eclectic interior.

Created by designer Ashley Sutton, a distinctive element of the iron fairies is the ceiling enveloped with 10,000 preserved butterflies that suspend over the main ‘workshop’ room furnished with low seating and circular tables. Rooms branch out to form individually designed ‘furnaces’ and ‘casting rooms’, offering private spaces for smaller groups. The element of enchantment is distilled into every detail of the bar interior, with the concept itself deriving from sutton’s days working in the underground iron-ore mines in Western Australia.

With this, the décor follows a fantasy imagined by the designer where ore miners stumble upon little winged spirits, mixing roughly hewn wood, massive rusty cogs, rickety piping, and walls lined with vials of fairy dust....

Less is a bore, as Robert Venturi once said.

Minimalism has held a tight grip on the modern design industry for the past decade. We embraced the Apple aesthetic, extolled the logic of Helvetica, and worshiped at the church of Dieter Rams. It served its purpose, most recently, as a correctional to the excesses of the 1990s. But lately, as dispatches from Milan Design Week have shown, asceticism has given way to audacity.

Every April, hundreds of thousands of people trek to Milan for its trendsetting design week, which ultimately influences the furniture, accessories, and textiles that make their way into homes, offices, hotels, restaurants, and virtually every other interior. This year the artistic influences ranged from ’30s art deco to ’70s eclecticism. Designers and manufacturers experimented with digital fabrication–like 3D knitting–and rediscovered artisanal craft techniques, like lacquering, metal casting, and jacquard weaving.

But one thing was consistent: They’re embracing luxurious materials and textures, testing ambitious silhouettes, and piling on the details to yield products and furnishings that are visually enticing and emotionally evocative.In other words, minimalism is dead; maximalism has arrived....

An artist in California is replacing garish billboard ads with nature photos that blend almost perfectly into the surrounding landscapes—because they show the landscapes themselves.

Jennifer Bolande’s “Visible Distance/Second Sight” is gracing roadside scenes along Gene Autry Trail and Vista Chino in Palm Springs, California. When a viewer sees the outdoor posters from the right perspective, the large-scale images of the mountains in the distance align with the actual ranges, creating a striking juxtaposition of the virtual image and the real one.

Part of a broader “Desert X” exhibition in the area, it’s meant to redirect attention from the advertisement to the natural world depicted in it. It’s been done before, to a degree. As we pointed out in 2015, artist Brian Kane’s work in Massachusetts used trees and stars to similar effect....

There are many new web tools and services for designers and developers launched every month, but how do you know which are the most useful? Which offers the best solution for a project? And which offers the most value for money?

 

We’ve managed to collect a mix of premium web tools and services covering many areas of web design, that are worth trying out. Take your time, go through the collection, and find the tool that best suits you. Here they are....

Your label is one of the first thing people are going to notice about your bottle. And a label can tell you a lot about the wine inside: what kind of occasion it’s best for, whether it’s a red or a white (or a sparkling or a rose), what varietal it is, what type of flavor to expect… seriously, your customer is drawing a LOT of information from your label.

 

And because they’re looking for your label to get all of that information, you want to make sure that your label is an accurate representation of who you are and what your customer can expect from your wine. It’s a big deal!

 

Here’s a roundup of 30 of our favorite cool wine labels for inspiration...

Ten years ago, a lot of breweries found they could get away with soliciting a friend to design their beer packaging. Not anymore.

With so many beers competing for attention on the shelves, standout beer labels have become a critical part of any brewery's marketing strategy.

So which breweries have come up with those really standout designs?

Logo Crunch is a multi-resolution logo maker, it uses computer vision to make your high-res logo legible at lower resolutions. Use it for a website favicon, iOS app icon or Android app icon.

While many imaging apps’ tools closely resemble those used by artists in the real world – such as brushes and pens – the color picker feels like a completely digital device. A new project from the folks at Adobe Research and University of Toronto reimagines it as a skeuomorphic palette that’s designed to be more natural and intuitive, while allowing for the creation of harmonious color schemes and works of art.

Instead of forcing users to choose from colors from across the entire spectrum, Playful Palette presents you with an interface that’s more like how you’d mix paint in real life. Pick a bunch of colors represented as paint blobs, make a puddle with them, blend them with lighter and darker hues by pushing in different directions and get a gradient of colors to work with. Hit ‘play’ on the clip for a better idea of what I’m talking about:...

Titled after the portuguese word for feather, the ‘PLUMA’ track bike lives up to its namesake with a lightweight body and elegant shape. designed by Nuno Teixeira industrial design, the ‘PLUMA’ concept was dreamt up back in 2010, and after one year in production the first prototype is ready to hit the track. With a carbon sandwich and AIREX R63.80 PCV foam frame, the pluma bike sports a curvy physique to help air flow along the bike’s body.

The streamlined bicycle aims to be feather soft as well as feather light, reducing the number of exposed moving parts and tubes to prevent injury to the rider in case of a fall. with a PRO track carbon disk rear wheel to minimize drag, and a PRO 5 spoke carbon track wheel at the front, the curvy ride carries no unnecessary weight. like the majority of professional velodrome track bikes, PLUMA is a fixed-gear model, and comes without breaks. Nuno Teixeira industrial design’s elegant bicycle has been taken from render to reality by constellation composite, specialists in turning concept transport designs into working physical pieces....

The Netflix queue is one of the most dangerous time-sinks on earth. But to designers, it can actually be a great source of inspiration, with everything from design documentaries to films that are pure visual art. Here are 22 must-see design movies and shows on Netflix....

One of the most fun things to do in design is swirling the latest color trends into your work. Color is a fascinating topic, and even a generator that understands color theory has recently been invented. Because they mean different things, companies also actively use color in their brand designs to encourage feelings and behaviors from customers. However, in different cultures, color theory isn’t all black-and-white. 

In this delightful infographic, SilverDoor describes color associations of different cultures, adding contrast to the way you think. Telling a person from another part of the world that you’re “feeling blue” may mean something entirely different to them. Is your favorite color offensive to another culture? Find out in the infographic below....

If you’re hoping to boost your online traffic with better ads, you may be asking yourself: what is web banner design? Web banner design focuses on the systematic creation of effective web banner ads through the careful application of basic design guidelines.

 

Banner ads are one of the most prolific forms of marketing used in today’s online world. All companies use them in one form or another because they’re an affordable, measurable and effective medium to increase brand awareness. So how can you design and create web banner ads that will bring in those clicks? Below is a list of tips and general guidelines for designing banner ads....