If you use social media to get smart on subjects you’re inexperienced in, Twitter hashtags can help you bone up on public relations. Here are some of the best hashtags to follow and use, along with why they’re so great.
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Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by
Jeff Domansky
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If you already know your hashtags, great. Use them. If you have an event or brand tag that is relevant to what you’re sharing, use it. To reach beyond your followers, you’ll want to take your topic and search hashtags that have gone out with the topic word(s). Six social media tools provide for this....
Jeff Domansky's insight:
A couple of these tools were new to me. 
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The world of science has some new advice for people who want to increase their Twitter following, and it may sound something your mother used to say: If you don’t have anything nice to tweet, don’t tweet at all.
“Expressing negative sentiments in tweets is the second most harmful factor to growing a Twitter audience,” say researchers from the Georgia Institute of Technology. They speculate about why: “This might be because Twitter is a medium dominated by very weak social ties, and negative sentiment from strangers may be unpleasant or uncomfortable for a potential new follower to see.”...
Jeff Domansky's insight:
Valuable insight and guidance for tweeters...
Tom Fair's comment,
February 26, 2013 9:26 PM
I'm glad someone is approaching this issue with a scientific mindset. This is good work!
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Much has been written about how to maximize follower growth, interaction and click-through rates on Twitter; what days of the week to tweet and what time of day, as well as the structure and content of tweets themselves. However, few studies exists on the optimum volume and frequency of tweets. Assuming that best practices and etiquette are being followed, what impact can suddenly doubling the volume of tweets have on a business/organization account?
The Data In September 2012, we increased the amount of scheduled tweets from 6 per day (seven days a week) to 12.
Using data gathered from Crowdbooster and Google Analytics, here is a comparison between a four-month period at 6 scheduled tweets per day and a four-month period at 12 scheduled tweets per day (data does not include replies and retweets)....
Jeff Domansky's insight:
Interesting research that may change your Twitter thinking.
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Do you want to learn how to build a highly targeted Twitter following and start getting Twitter traffic right now?
In this post you’re going to learn 24 extremely easy to apply tips and tools that will not only allow you to build targeted Twitter followers but also allow you to draw more attention to your tweets and get noticed while increasing productivity. If you’re not using Twitter or even if you’re not devoting much time to it then now is the time to start because everyone else is – you don’t want to be left in the dust do you?...
Jeff Domansky's insight:
Useful tips to get better Twitter results...
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Companies are tweeting—they’re just not doing it well. Here’s how you can do it superfreakinwell for your brand.
...Part of the problem is that marketers don’t fully understand the platform and the companies that employ them don’t want to invest in paid social media marketing.
Mostly, though, the problem lies in the content: marketers struggle at creating Twitter content.
Here’s how brands should handle their Twitter presence—a definitive guide, if you will....
[Marketers take notes... ~ Jeff] Via Carla Bulhões
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Imagine you work for the Central Intelligence Agency? Checking your voicemail two months ago via your satellite smartphone, you hear this new assignment: Agent Smith. Your mission today, should you decide to accept, is to plan and launch our new CIA Twitter account....
Jeff Domansky's insight:
What would you be looking out for if you managed the launch for the new CIA Twitter account? 17 tips to guide you.
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A list of PR & Marketing chats on Twitter that can help you meet new people and hone your craft!
It has been about six months since our last roundup of PR & Marketing chats on Twitter and it’s time for an update! Industry Twitter chats serve as a source of information, inspiration and brainstorming, and also a place to meet new people in the field.
We have added some additional chats since our last roundup and if there are any we missed, be sure to leave us a note in the comments...-
Jeff Domansky's insight:
Nice update to a useful resource from Cision...
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Are you looking to learn more about the social network Twitter? Lots of helpful guides exist, but we've rounded up the most popular Twitter video tutorials ever all right here for your viewing pleasure.
Jeff Domansky's insight:
These videos are an excellent resource for Twitter newbies, small business and as a refresher.
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Do you favourite tweets on Twitter? Has your use of this feature increased over the last year?
If the answer is yes, then you are not alone. A graph from Isaac Hepworth demonstrates exactly how favouriting on Twitter has increased over the last 12 months. It all stems from the major update to the platform Twitter released in December 2011....
It's interesting to note how a change like this from Twitter, albeit a fairly significant one, can begin to alter the way people use a network. Favouriting increased. But, according to Twitter, it increased in a very specific way. It was often @-replies (i.e. messages that were only really intended to be seen by the recipient) that were being favourited more than more general tweets....
Jeff Domansky's insight:
It's an interesting look at the "favoriting" trend as well as a reminder that it can be very useful for curation as well as letting someone know you liked their tweet.
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What factors influence whether or not a tweet is perceived as credible? According to this recent study, users have “difficulty discerning truthfulness based on con-tent alone, with message topic, user name, and user image all impacting judg-ments of tweets and authors to varying degrees regardless of the actual truth-fulness of the item.”
For example, “Features associated with low credibility perceptions were the use of non-standard grammar and punctuation, not replacing the default account image, or using a cartoon or avatar as an account image. Following a large number of users was also associated with lower author credibility, especially when unbalanced in comparison to follower count [...].” As for features enhan-cing a tweet’s credibility, these included “author influence (as measured by follower, retweet, and mention counts), topical expertise (as established through a Twitter homepage bio, history of on-topic tweeting, pages outside of Twitter, or having a location relevant to the topic of the tweet), and reputation (whether an author is someone a user follows, has heard of, or who has an official Twitter account verification seal). Content related features viewed as credibility-enhancing were containing a URL leading to a high-quality site, and the existence of other tweets conveying similar information.”...
Jeff Domansky's insight:
Eye-opening research. You can haz Twitter credibility. ;-)
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Discover how to stand out on Twitter, grow your following, get content promoted and lots else here in more than two dozen of the best Twitter guides of 2012.
[Great collection of tips and tools for all Twits & Tweeters ~ Jeff]
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#PR #PRtips #you #can #use ;-)