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It’s an easy mistake to make.
You slap some words on your About page, wrench them apart, shovel in a bit fluff, a pinch of jargon; and give it no more thought. Because it’s not that important, right?
Not exactly.
You see, this is where so many of us get it wrong, and leak piles of cash in the process. Even though we may pay it less attention, our About page is one of our most visited - which makes it low-hanging fruit, just waiting to be plucked.
By which I mean, if your visitors aren’t captivated, bewitched, mesmerized or just plain hungry-for-more after reading your About page, you can grab yourself a hanky and wave them goodbye.
In other words, you just lost a sale.
Because your About page isn’t just about painstakingly-crafted words that make you look good. Your About page is like speed dating
Let me explain.
The agency website is a vital part of the sales cycle, especially when starting out. It serves as the first touch point with a prospective client, where they come to see previous work, and get a sense of the ethos and working style of the agency.
An impressively executed agency website means more work with higher calibre of clients.
So if you’re starting up a new agency, or looking to refresh your online presence, you’re in the right place! We’ve scoured over the web to bring you these 30 stunning examples of impressive and creatively realised agency websites. Beautiful designs, exquisitely executed. Read on!...
Online analytics can be fascinating. They can provide insight into the quality of your online content, let you know just how engaged your Twitter followers are or simply provide a timely ego boost. However, in amongst all the good news, bad news and insight, there are certain analytics that rarely change. Wherever you go, from B2B service providers to fashion retailers, the most visited web pages are usually the same. The most visited page on almost every website is the “About” page. No matter what you sell, your website visitors, social media followers and online prospects all want to know about you. More than want to know, they actually expect to get information about you. There are common questions every prospect expects to have answered by your online presence....
Creating compelling visual imagery for your social media profiles has never been more important for your brand. ... graphic design plays an important role, not only in building brand awareness and recognition, but also attracting the user’s attention. Because of this, marketers and social media managers should have a basic understanding of graphic design, especially design that works where your social audience spends most of their time: online and on mobile devices. When graphics are used consistently over various platforms, customers may view it several times over, in turn generating more brand recognition. Social media imagery is essential to getting people to follow you, so here we will provide you with a few tips on how to create the best imagery for your posts....
...Mike explains how he created a new version of the main British government website, GOV.UK, by turning the usual process on its head. Rather than starting with government policy, then ensuring that the digital process was consistent with the analog paper process, and continuing with procurement, he started with the users and what they were seeking to get done at the web site. I would call these user stories, or jobs to be done. Based on this knowledge of the users’ jobs to be done, he then created a minimum viable product (MVP)of the web site, which he could use to gather feedback. This feedback allowed him to quickly iterate until he had something he could call a beta of the web site. The result was delivery in weeks rather than the usual years....
...Do public relations executives and firms have websites that communicate differentiators instead of clichés, engage their readership (prospective clients for public relations firms and personal branding visibility for public relations professionals) and, most importantly, what is the main objective of a website in an overall digital strategy? My sense is that the website is dying a slow death as a centralized hub for branding. Contributing to this includes the availability of multiple social media platforms and the expense/effort, i.e. perpetual care, required to keep it fresh and up-to-date.... The amount of maintenance or perpetual care required to maintain a “proper,” updated, digital profile is significant. In other words, you must continually post new and fresh content to keep your readers engaged! What can you do to ensure that your investments in perpetually maintaining and updating your online content is “worth it” – that your ROI on all this effort it positive?...
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High quality free photos in one place. We hunt for best free images from many online sources and pull them all together in one spot. Most of our photos are CC0 license (do whatever you want). Additionally we offer all Creative Commons and Public Domain photos from sources like Flickr and make it posible to embed them directly from our website.
Just start searching for images or inspirations and find high-resolution photos for your project. You can search and filter by color or check photos popularity on the Web (beta feature).
After my article on using neuroscience and psychology to boost your social media marketing, I thought a follow-up was warranted, this time for website and landing page conversions.
The psychology of web design has been a highly tested field, including relaying on triggers to entice users to complete an action. There are several different forces behind human behavior, like the classic FOMO (“fear of missing out”), curiosity, and the use of color to convey a message or feeling.
The following triggers are proven ways to increase action on your website....
The Online Journalism Review(OJR) has always been a valuable resource for insight into the transition from traditional into digital journalism. It’s ironic their website relaunch suffers some of the same challenges as traditional media moving to digital.... ...I like the new look and several of the new features. What’s baffling is the lack of social media best practices for this “online” journalism review. What’s missing?...
There are two main reasons people utilize the web: to share things and to be informed. Sure, we could pick up a newspaper or switch on the television, but I’d argue that it’s much easier to whip out your phone or laptop to find info. The wonderful thing about the web is that you’re never alone. No matter your interests, there’s probably a group of like-minded individuals who have made your interests available online. The most popular way of doing this is via blogging. With news websites and most blogs, you don’t need a journalism degree, you just need an interest and a passion. Other than specific interests, blogs show their personality in their layouts and designs. Today, we want to showcase some of these wonderful blogs that have amazing and beautiful designs....
Anyone who’s tried their hand at designing a typeface will know that it’s a wildly difficult process, and to actually come out at the end with something beautiful takes an extreme amount of skill, taste and patience.
Type design isn’t for everyone, but typography is, and nearly every designer works with it every day. This is exactly why Type Release creator Sean Mitchell is here to share with you a list of 38 beautiful typefaces, all of which were released this winter. These are his findings...
Simple, clear as a bell. Today the English version of Wikipedia is closed to protest two bills currently in Congress that are intended to stop or curtail online piracy. If you haven’t done so already, click over to Wikipedia and you’ll see the power of good storytelling design...
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Time to rethink your "About" page and make it 10 times more effective.