Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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101 tools & tips that will help build your business

101 tools & tips that will help build your business | Public Relations & Social Marketing Insight | Scoop.it

Marketers Cruise Capt. Lou Edwards shares a collection of 101 cool tools and technology used and recommended by the biggest names in marketing.

 

The tools include the following categories: audio, video, communication, social media, management, automation, productivity, content marketing, scheduling, task management, books, and tips. A very useful reference.

Jeff Domansky's insight:

Lou Edwards has a great collection of 101 cool tools and technology recommended by top marketers.

Jeff Domansky's curator insight, May 9, 2017 2:10 PM

Lou Edwards has a great collection of 101 cool tools and technology recommended by top marketers.

Everett Bowes's curator insight, July 2, 2017 9:48 PM

Lou Edwards has a great collection of 101 cool tools and technology recommended by top marketers.

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5 Promising Tools to Help Boost Your Online Startup - The Blog Herald

5 Promising Tools to Help Boost Your Online Startup - The Blog Herald | Public Relations & Social Marketing Insight | Scoop.it

As an entrepreneur, one of your biggest concerns is to find a way hack the growth of your startup and reap its immediate rewards. Given that building an online business generally requires time and a lot of patience, it is your responsibility to find the fastest and most efficient way that will lead you to greater leads and sales.


Thankfully, there are growth-hacking tools that will help you achieve success in your business in the shortest time possible. Interestingly enough, most of the tools featured in this post are also startups themselves. Using their products is like helping their startups success as well – it’s a win-win situation for both of you!


Below are five tools that you need to consider using to turn your startup into a profitable venture....

Jeff Domansky's insight:

Startups need all the help they can have to get off the ground. It may not be easy, but here are tools to boost online startup growth. Here are five useful productivity tools to start.

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5 New Social Media Tools That You Should Know About | Cision

5 New Social Media Tools That You Should Know About | Cision | Public Relations & Social Marketing Insight | Scoop.it

If there is one thing that is constant about social media platforms (besides their URLs), it is that they change fast. There are some recently released social media tools that communication and marketing professionals may find very helpful…or at least find good to know about.


In this post I want to take a look at some new tools that are available for the more prominent social media platforms and give an idea of how they can be helpful for PR professionals and marketers....

Jeff Domansky's insight:

There's one constant across all social media tools: change. Learn what's new and how communication and marketing professionals can make use of these 5 tools.

Jeff Domansky's curator insight, November 1, 2015 11:55 AM

There's one constant across all social media tools: change. Learn what's new and how communication and marketing professionals can make use of these 5 tools.

Maxime Antoni's curator insight, November 2, 2015 1:53 AM

"Hashtagging on Facebook should be as important now as it is on Instagram and Twitter."

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23 Best Tools to Hack Your Startup Growth (Starting Today)

23 of The Best Tools to Hack Your Startup Growth (Starting Today) - Tools And Apps - Medium

For meaningful growth, startups must completely change the rules of traditional marketing and innovate outside of those growth channels. You should be thinking growth when building your app. Companies like Dropbox, Mint and the recently sensational Slack incorporated sharing into their functionalities.Mailbox used the waiting list to their advantage and it worked.


Lot of startups now look beyond AdWords, SEO or popular marketing strategies to find users. These are a collection of products, tools and apps to grow your startup or new business....

Jeff Domansky's insight:

Useful PR and marketing tools for startups and operating companies.

Jeff Domansky's curator insight, August 10, 2015 11:12 AM

Useful PR and marketing tools for startups and operating companies.

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Top 10 Free Social Media Monitoring Tools - Brandwatch

Top 10 Free Social Media Monitoring Tools - Brandwatch | Public Relations & Social Marketing Insight | Scoop.it

The key to making the most of social media is listening to what your audience has to say about you, analysing the data and, finally, reaching social media business intelligence; using all these insights to know your customers better and improve your marketing strategy. If you are a social media rookie, this list of the Top 10 Free Social Media Monitoring Tools might come in handy.


When looking for a tool, it’s a good idea to try a couple of them and choose the one that suits your needs best. However, bear in mind that these tools are not an alternative to Enterprise-level tools, such as Brandwatch, which brought social media monitoring to a new level, offering a much higher variety of services and in-depth analysis. It all depends on your needs. That being said, let’s take a look at some of the best free monitoring tools...

Jeff Domansky's insight:

I'm willing to bet that you'll find several new-to-you tools on this list. A very good resource.

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How journalists can use interactive storytelling tool Zeega | IJNet

How journalists can use interactive storytelling tool Zeega | IJNet | Public Relations & Social Marketing Insight | Scoop.it

Not every newsroom or journalist has the resources to take on projects like the New York Times’ Snow Fall or the National Film Board’s Pine Point. Whether you want add a multimedia extra to your text post or create a web documentary, digital storytelling tool Zeega makes it simple to create immersive, interactive stories with a slew of multimedia features and a professional feel.

 

The tool aims to “democratize the web as an interactive audio-visual medium,” said Ahmed Kabil, Zeega’s community manager, during a NewsU webinar that gave a step-by-step tutorial on using the platform. Here are some key features and how journalists can use them....

Jeff Domansky's insight:

Although I haven't yet tried out Zeega, I'm really intrigued by this description of how journalists can use the storytelling tool and how we may be able to use it for PR and content marketing as well.

Minna Kilpeläinen's comment, June 4, 2013 5:19 PM
Zeega seems to be worth trying. For journalists it seems to be a nice tool to create something as fascinating as Snow Fall or Pine point.
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This Russian project will detect a face in any TV channel in real-time

This Russian project will detect a face in any TV channel in real-time | Public Relations & Social Marketing Insight | Scoop.it

These days you tend to hear about Russia in terms of its government hacking the US election. But some canny Russian developers have put their skills to something more productive: monitoring the TV appearances of world leaders.

A team of Russian developers have released an AI powered algorithm that tracks all world leaders activities in all media. Based on the information the Verso service analyzes the impact of each President/Prime Minister and shows a rating for them in real-time.

Verso is an experiment to utilise algorithms designed to rapidly recognise faces (even blurry ones) which were developed at Moscow State University,

Once a second the Verso platform takes a screenshot of a set of monitored TC channels. All the faces it detects are run through the computer vision processing, to see if there is one which matches the person the researchers are searching for.

The algorithms it uses are able to tell in milliseconds if a person is at least a 99% match, even with blurred or turned heads. The data it delivers to its site is in real-time....

Jeff Domansky's insight:

You too can monitor TV and visual media with the latest artificial intelligence tool from Russian developers. No, seriously.

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11 Marketing Tools Worth Trying in 2016

11 Marketing Tools Worth Trying in 2016 | Public Relations & Social Marketing Insight | Scoop.it

Every individual, small business and large enterprise will not only create content and engage on social media in 2016, but seek new ways to cut through the noise and stomp out the competition.

So how do you ensure your brand gets the exposure needed to fuel growth? With the help of great tools, of course. Here are 11 marketing tools you can use to grow your brand in 2016:...

Jeff Domansky's insight:

Here are 11 very useful tools to help your small business being more effective and efficient.

Marco Favero's curator insight, December 5, 2015 4:33 AM

aggiungere la vostra comprensione ...

Lori Wilk's curator insight, December 5, 2015 10:23 AM

Loved these #socialmedia #marketing tools and find they were very helpful. 

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5 Great Free Apps For Minimizing Your Online Presence

5 Great Free Apps For Minimizing Your Online Presence | Public Relations & Social Marketing Insight | Scoop.it

See if your data's out there, shut down old accounts, send self-destructing messages, and more


.There’s nothing wrong with having a high profile on the web, but too much of a good thing can lead to plenty of bad things. These tools can help you get stuff done without revealing too much to hackers, marketers, and other assorted snoops....

Jeff Domansky's insight:

Excellent set of social media tools to add to your toolkit. Highly recommended. 9/10

Jeff Domansky's curator insight, September 13, 2015 2:41 AM

Excellent set of social media tools to add to your toolkit. Highly recommended. 9/10

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The Best Voice Recorder You Can Buy | Forbes

The Best Voice Recorder You Can Buy | Forbes | Public Relations & Social Marketing Insight | Scoop.it

After 36 hours of research, testing eight different devices in a number of real-world settings and then playing the audio we collected to a four-person blind listening panel to evaluate its sound quality, we’ve determined that the best audio recorder for taping meetings, lectures, and interviews is the $100Sony ICD-UX533. It recorded the most intelligible and truest-to-life sound clips of all the recorders we tested. It’s easily pocketable and its intuitive, easy-to-press function buttons combined with a legible, backlit screen gave it the best user interface out of all the models in our test group.


Who is this for?If you want to record a lecture, meeting, or interview, this pick is for you. It’s ideal for students, radio journalists, and anyone who needs to record meetings for future reference. On the other hand, if you’re a musician, a professional podcaster, a radio journalist or if you belong to some other profession that requires the use of a high-quality audio recorder on a regular basis, this pick isn’t for you....

Jeff Domansky's insight:

Cool tool for the right application.

Yashy Tohsaku's curator insight, August 3, 2015 3:11 PM

Cogovl tool for the right application.

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Free Technology for Teachers: 5 Ways Students Can Create Audio Slideshows

Free Technology for Teachers: 5 Ways Students Can Create Audio Slideshows | Public Relations & Social Marketing Insight | Scoop.it

Somewhere between a PowerPoint presentation and a full-fledged video is the audio slideshow. Creating audio slideshows can be a good way to add meaning to slides that otherwise might not mean much without a presenter. Here are some ways that students can create audio slideshows....

Jeff Domansky's insight:

Five excellent content creation tools that are not just for students from Richard Byrne's excellent website "Free Technology for Teachers." So much of what Richard shares is easily utilized by writers, marketers, PR and content marketing Pros. Highly recommended resource.

Dhiraj Das's comment, July 24, 2013 9:09 AM
Nice informative article
Jenifer Rettler's curator insight, July 25, 2013 7:21 PM

Learn how to create audio slideshows with 5 different free technologies.

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10 digital tools journalists can use to improve their reporting, storytelling | Poynter.

Digital tools help produce quality content online, but it can be tough figuring out where to start. Here are 10 online tools that can help improve journalists’ reporting and storytelling, and engage readers in multimedia... Will work for PR, marketing and content marketing too..

Jeff Domansky's insight:

Cool tools that work for PR and marketing too.

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