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Scoop.it!
Too often, we confuse our experience with creating value. While they are linked, they are distinctly different. Our experience focuses on us–perhaps reference customers that we have worked wi… 
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In Agile we like to deliver valuable software to our customers on a regular basis. However, while it’s pretty clear what “software” means, we cannot really say…
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As part of our work on #ProjectReconnect with the WFA, we've heard many of the world's top marketers extol the importance of building brands with clear, compelling values. Our joint research
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Better management with fewer managers. Management is too important to leave to the managers. The Management 3.0 Workout book is FREE. See: http://m30.me/ss
Miklos Szilagyi's curator insight,
August 22, 2014 4:24 AM
Yeah... sure, "everyone" is a manager... at least, of himself.... but, seriously, it's true... who always wait for the instruction will not be long employed... everyone should activate him-/herself, bosser, quoi... in all of the sense of the word... OK, not for the same package mais quand même...:-)))
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When we think about building a brand, the marketing business model may come to mind. Strategies to define the ideal customer are needed so the organization’s resources can be allocated efficiently.
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Simply put, a value proposition is “the promise of value to be delivered and the belief from the customer that value will be experienced” (standard definition from Wikipedia). In reality, a value proposition is the art of communicating “here is why you should buy from us” to your customers, so it can and should permeate your whole site and your customers’ experience.
Stefano Principato's insight:
Your point of difference needs to be clear, since one of the roles of your value proposition will be to differentiate yourself from competitors.
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You probably already have a personal leadership brand. But do you have the right one? The question is not trivial. A leadership brand conveys your identity and distinctiveness as a leader. It communicates the value you offer. If you have the wrong leadership brand for the position you have, or the position you want, then your work is not having the impact it could. A strong personal leadership brand allows all that’s powerful and effective about your leadership to become known to your colleagues, enabling you to generate maximum value.
Stefano Principato's insight:
Make your brand identity real!
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Bob Apollo of Inflexion-Point - the B2B value selling experts - shares his 8-step approach to positioning your strategic business value in a way that sets you apart from your customer's other options
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Whether you like it or not, you’re in a race for value. As you read this, existing and emerging competitors are figuring out new ways to replace you. Your only protection is your ability to continu…
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The Vision, Value, Passion (VVP) Connection is the synergetic union of attributes that makes up brand you.
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Value Stream Mapping is a process most consider an exercise for finding and removing waste. It is a foundational Lean Tool that typically gets introduced early in a Lean Transformation.
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This one essential key is to define and illuminate your personal brand touchstone. Your touchstone should evoke images that make a direct contact with your audience. A touchstone is what you are known for, the core of your genuineness or value.
Stefano Principato's insight:
One of the quickest ways to jump start your personal brand is to identify your highest value touchstone. What is the one thing that you can be known for that you excel at? Next you want to put yourself in your audience shoes and ask the question… If I had to do X I would go to or work with Y?
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Personal branding is a marketing strategy focused on your most important product: you. Developing a personal brand requires figuring out who you really are (your skills, values, passions, and personality), who you want to serve (your target market or audience), and how you differ from the competition (your unique niche). You distill that information into a concise brand statement and work to get every aspect of your life on brand: your website, professional bio, appearance, network, résumé, office space, and so on.
Stefano Principato's insight:
Your unique promise of value and your personal brand statement are closely linked; the statement is an expression of the promise. Both of them focus on what your target audience expects from you; they create an expectation of what you can deliver. These are probably the most important pieces of your personal brand profile, so you want to get them right before you start to communicate with your target audience. Your unique promise of value is the promise you make to your target market that your brand will fulfill. It clarifies and communicates what makes you special. You must be able to live up to this promise.
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