Personal Branding & Leadership Coaching
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Personal Branding & Leadership Coaching
Ways, tools and resources to improve your personal brand and leadership skills
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The 6 Stages of Personal Growth

The 6 Stages of Personal Growth | Personal Branding & Leadership Coaching | Scoop.it
This article details the six stages of personal growth - unknowing, awareness, acceptance, responsibility, initiative, and purpose.
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How to Take Charge of Your “Professional” Personal Brand

How to Take Charge of Your “Professional” Personal Brand | Personal Branding & Leadership Coaching | Scoop.it
I like to say you have a personal brand whether you like it or not. What people say about you (when you’re not in the room), THAT is your brand; how people perceive you – how they feel as a resul…
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Introverts and Extroverts: Extreme UX Personalities

Extroverts are outgoing and Introverts are shy, right? Not exactly! Current research dispels this myth. By understanding the character traits of these personal…
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How To Map Who You are? Guide to Personal Leadership Part 1

How To Map Who You are? Guide to Personal Leadership Part 1 | Personal Branding & Leadership Coaching | Scoop.it

Life is a process of understanding yourself through a permanent quest of opening up, of mapping yourself, which enables you to become more aware of who you are. You can then be the personal leader of yourself. However, as we live in a new world where we process more data than ever in history and where our digital track leaves a permanent digital footpring, to record and map ourselves becomes increasingly challenging.

Stefano Principato's insight:

Mapping yourself will lead you into better understanding the world around you and your place in it. A world where personal leadership, mapping who we are is enabled in a process of technology, big data and social media.

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Personal Branding Is A Leadership Requirement, Not a Self-Promotion Campaign

Personal Branding Is A Leadership Requirement, Not a Self-Promotion Campaign | Personal Branding & Leadership Coaching | Scoop.it
Developing your personal brand is essential for the advancement of your career and development as a leader. Unfortunately, personal branding has become a “commoditized” term that has lost its intention as people have irresponsibly used social media as a platform to build their personal brand and increase their relevancy.

They believe social media can immediately increase their market value for their personal brand rather than recognizing that the process of developing their personal brand is a much bigger responsibility; a never-ending journey that extends well beyond social media.

Stefano Principato's insight:

View your personal brand as a trademark; an asset that you must protect while continuously molding and shaping it. 


Your personal brand is an asset that must be managed with the intention of helping others benefit from having a relationship with you and / or by being associated with your work and the industry you serve.

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Five Personal Development Myths

Five Personal Development Myths | Personal Branding & Leadership Coaching | Scoop.it
Self-help and personal development are big business, but lasting change doesn't come as quickly and easily as we've been led to believe.
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5 Personal Leadership Lessons from Benjamin Franklin

5 Personal Leadership Lessons from Benjamin Franklin | Personal Branding & Leadership Coaching | Scoop.it
Benjamin Franklin was a man who got things done. Hi an outstanding example of how leading yourself first helps you contribute to the lives of others.
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The Myers-Briggs Type Indicator and Project Management

The Myers-Briggs Type Indicator and Project Management | Personal Branding & Leadership Coaching | Scoop.it

I’m an ENTP — what are you?

If you’re familiar with the Myers-Briggs Type Indicator (MBTI) personality assessment, you know exactly what I mean, and you’re likely to respond with “I’m an INFJ” or one of the 14 other MBTI types. When you do, we each have shorthand for how the other prefers to think about the world.



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What is the Myers-Briggs?

The MBTI is a psychometric assessment that was first published in 1962, based on work that Isabel Briggs Myers and her mother, Katharine Cook Briggs, started as far back as the 1940s. These two psychologists worked from the typological theories of Carl Jung to develop four dichotomies with which they tried to capture our psychological preferences:

  • Energy source: Extraversion (E) versus Introversion (I)
  • Absorbing information: Sensing (S) versus Intuition (N)
  • Decision making: Thinking (T) versus Feeling (F)
  • Orientation to the outside world: Judging (J) versus Perception (P)



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10 Reasons Why Personal Branding is a Requirement for Marketers & Business Leaders

10 Reasons Why Personal Branding is a Requirement for Marketers & Business Leaders | Personal Branding & Leadership Coaching | Scoop.it
One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders
Stefano Principato's insight:

Becoming a social business will not only transform your organization, it will also reveal it. Social will highlight your culture and employee job satisfaction.

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Define Your Personal Leadership Brand in Five Steps

Define Your Personal Leadership Brand in Five Steps | Personal Branding & Leadership Coaching | Scoop.it

You probably already have a personal leadership brand. But do you have the right one? The question is not trivial. A leadership brand conveys your identity and distinctiveness as a leader. It communicates the value you offer. If you have the wrong leadership brand for the position you have, or the position you want, then your work is not having the impact it could. A strong personal leadership brand allows all that’s powerful and effective about your leadership to become known to your colleagues, enabling you to generate maximum value.

Stefano Principato's insight:

Make your brand identity real!

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