The concept introduces elements of threat, loss of control, and risk. Fully embracing social business often means moving outside one’s comfort zone.
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Define a meaningful purpose
Start by understanding where you want to go. Make sure everyone’s goals are aligned. Your company culture will play an enormous role, so take the time to understand and it in the right direction. Make sure everyone sees the benefits: less email, fewer interruptions, less guesswork, fewer meetings, but not more work. It will make business life more innovative and more fun.