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How your business is perceived online is something that should be important to you. This is especially true as the internet is now where you can probably find the majority of your target audience. You...read more 
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The business landscape is saturated with advertisements. People have learned to block these things online and tune them out in real life. If you want to draw attention to your business, you’ll have to be...read more
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![How to Write a Business Proposal [Tips & Examples] | Personal Branding & Leadership Coaching | Scoop.it](https://img.scoop.it/XffdrgFnk25gSJIFddXDTDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
You've started a business, but how do you connect with prospects? Learn how to create a business proposal to reach potential customers.
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The very foundation of any business starts with the owner – or, in other words, you. If you think about it, customers never buy from the company (especially start-ups); they buy from the people of the company. They trust the individuals who run it. It’s a person that makes the transaction possible. And from that very fundamental perspective, personal branding came into existence. But What Just Is Personal Branding? In a nutshell, it’s the way of marketing yourself together with your skills – you become the product itself. The objective is to gain people’s trust that you are an individual
2DiFore Marketing Solutions's curator insight,
April 25, 2017 8:15 AM
What's in a brand? Time and time again we have posted various blogs about why the brand "you" is so important to your business or your company. People buy from people they like PERIOD! Think about the last time you had to make a purchase or a service or product...what was the connection (don't say price).
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In this presentation, the 4Q-Diamond is used to visually present the Business Model Canvas as well as Mission Model Canvas. In this way, the similarities and d…
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The uniqueness of Instagram is that it focuses on images, videos and sense of closeness images and videos provide. This makes them a great tool to use for visual marketing. You can instantly post ima…
Stefano Principato's insight:
Some of the amazing benefits your business or brand might enjoy with an active and engaging Instagram presence
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If you think your top talent is a flight risk, here is how to confront the situation.
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Transformational Leadership is about transforming the business and changing the organisation’s culture. Here we define the transforming leader and list 7 characteristics of the transformational leader. Via Dr. Susan Bainbridge
Jerry Busone's curator insight,
June 8, 2014 8:43 AM
Good read... heres a quote from the article "Transforming Leadership is vision, planning, communication and creative action which has a positive underlying effect on a group of people around a clear set of values and beliefs, to accomplish a clear set of measurable goals. This transforming approach simultaneously impacts the personal development and corporate productivity of all involved." 
MONICA LOPEZ SIEBEN's curator insight,
June 8, 2014 4:15 PM
El lider transformacional tiene que ver con la trasnformación de la empresa y el cambio de cultura a través de las personas inspirándolas para convertirlos en motores de cambio. Un artículo muy interesante de Leadership Thoughts 
Dyana Mason's curator insight,
June 9, 2014 11:36 AM
Seven characteristics of transformation leaders. My favorite is a commitment to lifelong learning.
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Six Questions To Help Assess If Your Value Proposition and Marketing Plan Need a Tune-up. When you introduce yourself and start talking about your business, do people truly want to hear more? When your company advertises its products, do you quickly get more sales? Does telling your story prompt consumers to try your product? Can your customers easily explain to friends why your product or service is better than your competitors’? If you answer “no” to any of these questions, it is likely time to revisit your value proposition—or at least how you are communicating it in the market. It can be hard to grow your business if your target customers do not fully understand your value.
Stefano Principato's insight:
Are You Speaking with One Voice in the Market?
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You’re ready to take the leap. But do you know exactly how to start a business? Discover the 15 steps, insider tips, and a template … from idea to success.
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Through the negative experiences we learn, grow and succeed. Failure is not the final destination. Remember that as a business owner you can be unstoppable!
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Here's how to prepare a disaster plan so that your business can be prepared for anything.
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A workshop or two can help provide tools for resilience, but other improvements require practice.
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We live in a golden age of entrepreneurship. Now, more than ever before, it’s easier to start a business, and easier than ever to scale that business to stratospheric heights. Witness Uber. The dar…
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Small businesses with less than 20 people account for 89.8% of all business in the United State of America, according to the Small Business and Entrepreneurship Council. Many of these small busines…
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The future of business is personal. We are embarking on “The Age of You”, in which “Mecosystems” (ecosystems that revolve around and cater to you) and “responsive experiences” (customer experiences that adapt to your needs and preferences) will prevail.
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If we want to know what a business is, we have to start with its purpose. And the purpose must lie outside the business itself. In fact, it must lie in society, since a business enterprise is an organ of society. There is only one valid definition of business purpose: to create a customer.
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This is where Search Marketing meets Social Media! Companies need to embrace people and continue to connect with the right people and best people if they are going to move ahead. Social media and search marketing are by products of this integration. Google Authorship has really showed me the power of personal branding and I think Google Search is starting to see better search results based on search data being connected with content authors for authenticity.
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Making mistakes is a good thing -- provided you learn from them. But the problem is that you may not even know you're making a mistake. And that part can hurt your freelance business.
Stefano Principato's insight:
1. You’re not charging enough 2. You let your clients dictate your rate 3. You haven’t figured out your lowest acceptable rate — or you don’t even know what that is 4. You think charging by the hour is smart 5. You can’t remember the last time you raised your rates 6. You have trouble saying “No” 7. You forget to screen clients 8. You don’t know how to handle (legitimately) unhappy clients 9. You think “the client is always right” is a good policy 10. You haven’t stayed in touch with your former clients
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We talk brand all day long but making sure your BRAND reflects your actual culture is important.....what is your plan?