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B2B marketers put bucks behind video, pledge more to come

SUMMARY: The use of online video marketing among business-to-business companies is up 35% over last year, according to a Content Marketing Institute and MarketingProfs survey sponsored by Brightcove. Marketers are allocating about a third of their budgets to online video already, up 26% over last year, with more than half predicting greater apportioning next year, a trend that new LinkedIn video feature should accelerate.

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5 ways to keep the interactive video-shopping dream alive

SUMMARY: In the 1990s, marketers foresaw a day when TV watchers would be able to buy a featured product -- such as a dress worn on a television program -- simply by pushing a button on their remote. Thanks to online video, that day is almost here, writes Justin Foster. Brands are experimenting with "shoppable" interactive videos on sites such as YouTube, and their online efforts could eventually filter back into TV-based advertising.

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