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Add that they are disloyal and have no brand equity to the list. In fact, millennials have the potential to be your most loyal consumers. Sales teams must evolve their thinking from always be closing to always be collaborating in order to win.
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Instead of closing, brands must be thinking about collaborating. The mindset must change from closing a deal to creating an environment of co-creation and collaboration. The more ownership a millennial has of a brand, the more likely they are to buy and share with their friends.