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Better know and better use Social Media today (facebook, twitter...)
Informations, news and tips about social media Curated by Mau |
Rescooped by Mau from The 21st Century |
Social Media Automation: A Beginner's Guide for Small Business Owners
Search Engine Watch
social-connections Social media has been in the news for years as the newest marketing tool that will transform how businesses are promoted.
More and more people are getting into the Social Media for Business game. There are so many new tools to automate much of the updating process. And business' have to learn to use them. Regular updates are the key to successful social marketing campaigns
Rescooped by Mau from The Social Media Learning Lab |
When people can empathize with, or are impressed by, something you post, a part of their brain is triggered that makes them want to share with their friends.
Here are seven guidelines you can follow to achieve this effect. #Infographic #Visual
Rescooped by Mau from SocialMediaSharing |
Blog post at Right Mix Marketing: We produced this infographic exploring the recent trends for teenagers related to Facebook and Social Media. We all hear anecdotally about the movement of teens to other (often mobile-centric) Social Media platforms.
So what did we discover?
For Facebook North American active users numbers are decliningThe average age of Facebook users has risen from 38 to 41 years oldThe number of Moms getting on Facebook is rising sharplyTeens are increasingly going mobile and Facebook is not their favorite appThere are a lot of hot, new apps like Kik Messenger, WhatsApp and SnapChat that are grabbing the attention of teenagers
It’s all displayed below for you in this “hot of the press” infographic. Enjoy and feel free to share or embed using the code below the infographic!
Rescooped by Mau from The 21st Century |
For nearly a decade now, social media has been an important aspect of how people communicate with those around them.
Rescooped by Mau from The 21st Century |
It is clear that IT decision-makers, for instance, actively share content among each other. However, the most shared types of information remain email and articles from the trade media, according to a recent IDG study.
Rescooped by Mau from The 21st Century |
Social Media Apps for Mobile can help significantly with your social media marketing. Check out 5 apps that will help.
Rescooped by Mau from Curation, Social Business and Beyond |
What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part.
Een goed overzicht welke middelen ter beschikking staan om de volgende stappen ogv Social Business te zetten.
Another great piece from Eloqua - the 4 areas a business should focus on in order to become a Social Business
Rescooped by Mau from Curation, Social Business and Beyond |
This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy. This is one of the best articles I've seen on this topic in a very long time.
As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing.
Here are some of the highlights.........
Intro:
Why Your Marketing Needs Content Curation
At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.
**He provides context for the content so that it's more than a collection of information
3 Reasons your content marketing strategy needs content curation:
1. Offering your audience a combination of original and third party content provides a branded context for your work
2. Curating other people's content positions you and/or your organization as a tastemaker in your field
3. Creating sufficient content is a marketing and business challenge
12 Attributes of a successful content curation strategy:
Here are a few things that caught my attention:
*Has defined measurable goals
As part of your content marketing strategy and by extension
your marketing plan, content curation needs objectives that
are associated with your business.
**Targets a specific audience
. *Content curation like other forms of content marketing requires
understanding your readers' marketing persona
** Involves a community
*As with any social media or content marketing, your
audience should be at the heart of your content efforts.
**Clay Shirky says it best:
"Curation comes up when people
realize that it isn't just about information seeking, it's also
about synchronizing a community"
Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/SpJEfQ}
This is a really good article about content curation. There is nothing wrong with doing content curation, as it provides insight from multiple sources. As this article points out, the trick is curating content that adds value to whatever it is that you are adding the content to. In my case, it's my blog. I've followed most of these guidelines instinctively, because I want to provide quality information to share with fellow technical communicators and e-learning specialists.
Read this one carefully, as it's chock full of good advice.
--techcommgeekmom
Rescooped by Mau from Curation, Social Business and Beyond |
This article and infographic was posted by Ted Nguyen for his blog.
Intro:
One of the most pressing questions whether you're new to social media or a social media maven is: What's the best way to post information or share content to optimize your reach
Compendium, a content marketing firm conducted a study of more than 200 companies to determine how social media professionals may optimize their engagement with both business-to-business-to-consumer conversations.
What they found is consistent with what Ted Nguyen has experienced and he has demonstrated that he clearly knows what he's doing
Here are some highlights:
"My experience in sharing more than 21,000 tweets and Facebook posts to my more than 82,000 Twitter followers and Facebook friends is consistent with the study’s findings"
.
**I recommend the hours between 10 a.m. to 1 p.m. (Pacific Time) or 1 to 4 p.m. (Eastern Time) are the best times for Twitter and Facebook to optimize social engagement engagement.
**I find that tweets shared earlier in the week do better than those sent later in the week. I also have discovered that Facebook posts do best Wednesday early afternoon.
**if you look at Ted's social shares, they run around the clock. he tries his best to engage with people in real time or near real time.
Selected by Jan Gordon covering: "Curation, Social Business and Beyond"
Read article and see infographic here: [http://bit.ly/VG0xGL]
Infographic by DKNewMedia
Survey by Compendium
Moving from data scarcity to abundance
La infografía se pregunta si las empresas pueden mantenerse a flote en medio de la avalancha de información que se genera en el mar de plataformas de medios sociales que tenemos actualmente.