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Want blog posts shared on social? Design for mobile users

Want blog posts shared on social? Design for mobile users | MarketingHits | Scoop.it
From kevin.lexblog.com - July 28, 2014 5:31 PM
If you are looking to have your blog posts shared on social media, you best provide mobile viewers an exceptional user experience. A new Forrester survey of 37,000 consumers found that mobile users are more likely to share a branded post than desktop users. While 28% of desktop users share branded posts that rises to... Continue Reading

Via Jeffrey Lapin
Brian Yanish - MarketingHits.com's insight:

I would totally agree, make the whole site mobile friendy.

more...
Jeffrey Lapin's curator insight, July 28, 2014 4:39 PM

Corporate and branded content gets shared more on mobile than desktops.

 

From Kevin O'Keefe (via Real Lawyers Have Blogs) "Want blog posts shared on social? Design for mobile users" post:

 

"A new Forrester survey of 37,000 consumers found that mobile users are more likely to share a branded post than desktop users. While 28% of desktop users share branded posts that rises to 40% of tablet users and 36% of smartphone users.

 

In addition, almost half (49%) of tablet and 46% of smartphone users engage with corporate content via likes, shares or comments, compared with just 37% of desktop social users."

 

My Takeaway: You need to use responsive design for their blog posts and ensure that it looks good and is eye-catching on mobile devices to maximize that it gets read, liked and shared.
BCP Design's curator insight, July 29, 2014 1:56 AM

web design
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