I’m going to keep this brief, because you’re not going to stick around for long. I’ve already lost a bunch of you. For every 161 people who landed on this page, about 61 of you—38 percent—are already gone.
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Scooped by
Brian Yanish - MarketingHits.com
from WebsiteDesign
onto MarketingHits |
Scoop.it!
Terry Patterson's comment,
July 20, 2013 12:37 PM
See Brian, there is no "cut off" for good articles, just user ability and interest to finish the read... yes, the medium helps (in your case you mentioned "listen") whatever works. In any case, believing that a user won't read an article because it is too long is a fallacy. Someone who believes that simply is not understanding their audience and not giving them what they need and how they need it in digital format.
Brian Yanish - MarketingHits.com's comment,
July 20, 2013 3:07 PM
As platforms change for content exposure with filters such as curation, on site like Scoop.it, writers need to remember that their readers may be looking for more information than a brief 500 word article because they have clicked through from a filtered source, not a random Google search.
Brian Yanish - MarketingHits.com's comment,
July 20, 2013 3:14 PM
Terry, when I look an article written by someone like Avinash Kaushik, I know that what I'm going to read is well thought out with sources to back it up. Not just something written as Google bait. eg. http://www.kaushik.net/avinash/analytics-tips-improve-search-social-compound-metrics/
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